Spike is now nuwave Agency (nwA)
The new entity is nuwave Agency (nwA), a division of nuwave Equity Corporation (nwEC)—providing framework, processes, and consulting to help companies and organizations develop and sustain solutions towards an equitable, inclusive and diverse workplace.
Spike Advertising, founded 24 years ago by Ken Millman, made “pigs fly” for Northfield Savings Bank, positioned lawyers as “likable” for Langrock Sperry & Wool, and introduced the world to an “apple Pie-Chi” practitioner for the Vermont Department of Tourism and Marketing.
In more recent years, Millman focused on helping clients articulate and amplify messaging promoting public good, safety, and well-being, including the Vermont Highway Safety Alliance (“Phones Down ~ Heads Up”), Advance Vermont (post-secondary education as a pathway to high-wage high-growth jobs), and the Vermont Department of Health (“KnowOD”— the more we know about overdose prevention the better).
“To the best of my knowledge, nwA is Vermont’s first black-owned and operated cross-border (U.S./Canada) marketing firm,” said Ken Millman.
Emiliano Void, owner of nuwave Equity Corporation (nwEC) [nuwaveco.com] is the parent company, and Spike is now nuwave Agency (nwA) a division of nwEC, serving clients in both Vermont and Montreal. “A lot of business owners talk a good game when it comes to diversity, equity and inclusion in the workplace, but few actually walk the talk to combat systemic racism,” said Emiliano Void, owner of nuwave Equity Corporation. “Ken Millman has stepped up in a big way, and we’re excited to take what he’s done with Spike, and move it forward in Vermont and Montréal,” adds Void.
nwA is headed by Jacques Void, formerly a Certification Lead at WB Games in Montréal, a subsidiary of Warner Bros. Interactive Entertainment, and Emil’s brother. “Coming from the high-pressure, fast-paced video game industry, I’ve learned over the last 10 years how to wage war on details, and win with high-functioning processes,” said Jacques Void, nwA’s General Manager. “I’m enjoying my accelerated mentorship with Ken as we position nwA for clients wanting to leverage innovation and technology while challenging and pushing the marketing world’s status-quo,” adds Void.
About nwA: Formerly Spike Advertising, and now a division of nuwave Equity Corp — a leading North American DEI (diversity | equality | inclusion) consultancy—nwA (nuwave Agency) is a black-owned and operated marketing company with offices in Burlington, Vermont, and Montréal, Québec. Headed by Jacques Void, former Certification Lead for WB Games Montréal (a division of Warner Brothers Interactive Entertainment), nwA takes a no-nonsense process-driven approach to developing, executing, and managing your marketing, branding, and advertising with an emphasis on people, innovation, and technology.
ALBURGH — JANUARY 26, 2022 — nwA