Full-Service Agency Specializes in Conscious Consumer Targeting & Mission-Driven Brands
Vermont Business Magazine GURU MEDIA SOLUTIONS, a full-service marketing and creative agency with offices in Sausalito, CA, and Burlington, VT, announced its Digital Marketing Agency of Record (AOR) partnership with the Non-GMO Project, the world’s most respected mission-driven, nonprofit organization dedicated to building and protecting a non-GMO food supply. This is the second major signing by GURU's East Coast office since opening in Fall 2020.
Non-GMO Project Verified remains the market leader for GMO avoidance and one of the fastest growing labels in the retail sector. The Project offers North America’s most trusted third-party verification for non-GMO food and products. They do this through consumer education and outreach programs; marketing support provided to Non-GMO Project Verified brands; and training resources and merchandising materials provided to retailers.
“This is such an important organization and we are so honored to have an opportunity to work with everyone there,” said Kevin O’Leary, Director of Business Development at Guru. “Guru’s experience working with some of the world’s most iconic natural foods brands as well as other non profits committed to supply chain authenticity, regenerative and sustainable agriculture practices, as well as food safety and security make this a great partnership.”
“Guru has displayed a deep commitment to organizations working to create meaningful change in the world and we couldn’t be more thrilled to partner with them,” said Adrienne Schofhauser, Communications Manager for the Non-GMO Project. “As climate change, biodiversity loss and social justice become ever more critical to consumers, this partnership will raise awareness of how our food systems impact these issues and are crucial to a sustainable future for people and the planet.”
About NON-GMO PROJECT
The Non-GMO Project is based in Bellingham, WA, and was founded in 2007. It is a mission-driven nonprofit organization dedicated to building and protecting a non-GMO food supply. Non-GMO Project Verified remains the market leader for GMO avoidance and one of the fastest growing labels in the retail sector. They offer North America’s most trusted third-party verification for non-GMO food and products.
The Non-GMO Project Standard is a consensus-based document crafted with the insight from dozens of industry experts, reflecting a dynamic range of perspectives. In a world of shifting and quickly developed technologies, the Standard remains current and collaborative through ongoing public comment periods.
Because of this collaboration with engaged stakeholder groups, Non-GMO Project Verified is a meaningful and achievable way for suppliers, brands and retailers to show their commitment to providing consumers transparent choice in the marketplace. Website: https://www.nongmoproject.org/
About GURU MEDIA SOLUTIONS
GURU is a full-service marketing, creative & communications agency with offices in Sausalito, CA, and Burlington, VT. It is a Certified B Corp. Founded in 2009, the agency specializes in conscious consumer targeting. GURU works with brands & organizations that are impact- and purpose-driven, using the United Nations’ Sustainable Development Goals (SDGs) as a guide. GURU’s clients are some of the most progressive, mission-driven brands active today, including Sambazon, Clover Sonoma, Bring Change to Mind, Rebbl, Numi Tea, Goddess Garden, The Nature Conservancy, Cannacraft, Multidisciplinary Association for Psychedelic Studies (MAPS), Nalgene and more. Website: www.weareguru.com
Source: BURLINGTON, VT – GURU MEDIA SOLUTIONS 8.16.2021