All profit from Giving Day donated to the Vermont Foodbank
Vermont Business Magazine Darn Tough Vermont and the Vermont Foodbank are helping ensure kids in their home state remain food secure in the coming season. Many that benefit from free or reduced meals during the school year often see that access change during the summer months. The company is donating 100% of its May 19 profit from online sales to the Vermont Foodbank, resulting in 39,230 meals contributed.
The additional support brings the total number of meals donated to nearly 900,000 over the course of their partnership.
This is the second major 2021 initiative by Darn Tough to reduce hunger – a challenge that affects nearly every community in Vermont, the country, and the world. Earlier this year, the company partnered with the now famous Bernie Mitten Maker, Jen Ellis, to create the JENerosity sock, which provided 294,111 meals to Vermonters through the Vermont Foodbank.
“Summer hunger is a widespread issue, and we have the opportunity to continue helping right here in Vermont,” explains Darn Tough President and CEO, Ric Cabot. “We’re family owned, and these values extend beyond our walls. As we grow, so does our ability to scale our support.”
"The Vermont Foodbank is so grateful to Darn Tough for being incredibly dedicated to the wellbeing of all of our neighbors," says Vermont Foodbank CEO John Sayles. "We are seeing more people than ever who are reaching out for assistance, with so many of them having children in the household who experience and feel the effects of food insecurity. Summer can be a tough time for families who rely on the support of school breakfast and lunch, and Darn Tough's generosity goes a long way toward providing relief."
About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks backed up by the industry’s original lifetime guarantee. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Hike, Lifestyle, Snow, Run, Work, Athletic, Hunt and Juniors’ styles.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.
Source: Northfield, VT. (May 25, 2021) – Darn Tough Vermont