Businesses partner to provide over $19,000 in socks and support to local neighbors in need

Lenny’s Shoe & Apparel, Darn Tough Vermont, and Smartwool Team Up 

VermontBiz – For the 15th year in a row, Lenny’s Shoe & Apparel, Darn Tough Vermont, and Smartwool have joined forces to donate more than $19,000 worth of socks and financial support to local agencies serving low-income individuals and families. This long-standing partnership helps ensure that neighbors across the region have access to warm Merino wool socks and vital resources as the colder months approach.

From August 28–30, Lenny’s hosted its 15th annual Charity Sock Sale. During the three-day event, Lenny’s pledged a monetary donation for every pair of Darn Tough Vermont and Smartwool socks sold. In addition, both Darn Tough Vermont and Smartwool contributed boxes of socks to be distributed.

This year’s donations will benefit Cathedral Square, Capstone Community Action in Barre, the Samaritan House in St. Albans, and JCEO in Plattsburgh.

Photo: Lenny’s Shoe & Apparel has contributed more than $211,000 worth of socks and support to communities in Vermont and northern New York. Courtesy photo.

“We’re honored to continue this tradition alongside Darn Tough and Smartwool,” said Mark McCarthy, Co-Owner of Lenny’s Shoe & Apparel. “What makes this event so special is the way our customers rally behind it year after year. Together, we’re not just providing socks—we’re providing warmth, dignity, and support for our neighbors when they need it most.”

"We are deeply grateful to Lenny's Shoe & Apparel, Darn Tough Vermont, and Smartwool for their generosity and community partnership,” said Kim Fitzgerald, CEO of Cathedral Square. “This donation directly supports our mission to ensure all residents have access to the essentials they need to stay healthy and thrive in their homes. The compassion shown by these local businesses reflects the best of Vermont's community spirit, and we're honored to be part of this meaningful tradition that helps our neighbors weather the cold months ahead with warmth and care.”

To date, Lenny’s Shoe & Apparel has contributed more than $211,000 worth of socks and support to communities in Vermont and northern New York.

To support vital journalism, access our archives and get unique features like our award-winning profiles, Book of Lists & Business-to-Business Directory, subscribe HERE!