Vermont Business Magazine National Life Group has announced a strategic partnership with Homethrive, a leading caregiving support solution. Johns Hopkins Bloomberg School of Public Health estimates there are 63 million caregivers in the U.S.1 This collaboration aims to provide meaningful relief and resources to families and individuals across a spectrum of caregiving situations, including elder care, disabilities, neurodivergence, and chronic conditions.
As part of the partnership, Homethrive’s services will be automatically included with all new eligible 2025 National Life Group FlexLife Indexed Universal Life (IUL) policies at no additional cost to policyholders. This new benefit helps caregivers navigate daily challenges as well as more complex medical and long-term care situations with confidence.
Through Homethrive, policyholders will have:
- One-on-one expert guidance and personal coaching
- Concierge assistance to help coordinate care
- 24/7 digital access to smart tools
- Emotional wellness support
- Resources for Alzheimer’s and elder care
“Millions of Americans are quietly balancing work, family, and caregiving responsibilities — often with little guidance or support,” National Life Group Vice President of Marketing Linda Goldstein said. “By partnering with Homethrive, we’re making it easier for our policyholders to care for their loved ones without feeling overwhelmed or alone.”
Homethrive has earned national recognition for its innovative approach to caregiver support, blending one-on-one guidance with a tech-enabled platform that helps families make better-informed decisions and maintain quality of life for those they care for.
“This partnership with National Life Group underscores our shared commitment to support families through the complexities of caregiving,” said Dave Jacobs, co-founder and co-CEO of Homethrive. “National Life Group has gone the extra mile to empower policyholders to navigate these challenges with greater ease and less disruption to their lives and careers, fostering well-being and loyalty that will be great for their policyholders, their business, and their distribution partners.”
This initiative reinforces National Life Group’s longstanding commitment to supporting its policyholders through all of life’s journeys — not just with financial products, but with human-centered solutions, including an Alzheimer’s Disease and a fertility journey rider.
National Life has offered living benefits (Accelerated Death Benefit Riders) since the 1950s, providing proven expertise to its policyholders to help build their financial confidence as they navigate through various stages of life.
About Natonal Life Group
National Life Group has been keeping promises since 1848, providing access to flexible, secure life insurance and annuities for families, businesses, educators, and first responders nationwide. With an independent, entrepreneurial spirit, our values are to “Do good, Be good, Make good” for our customers, agents, employees, and the communities we serve. Learn more at NationalLife.com.
About Homethrive
From childcare to elder care, autism to Alzheimer’s, and even after loss, Homethrive covers the full spectrum of caregiving challenges from high chair to rocking chair and beyond. Homethrive’s integrated solution combines predictive technology with human expertise to deliver powerful, proactive support that helps caregivers get ahead of the curve and improves outcomes for their loved ones. Homethrive is available nationally, offered as an employee benefit by leading employers as well as through select health plans and insurance providers.
MONTPELIER, Vt. (Nov. 6, 2025) – National Life Group
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