Department of Tourism and Marketing
OCTOBER 2024
Vermont Visitor Survey Underway Statewide
Tourism Businesses Encouraged to Help with Outreach
The Department of Tourism and Marketing (VDTM) is conducting a year-long Visitor Profile Study of visitors to Vermont led by Downs & St. Germain Research. The goal of this study is to gather a better understanding of the characteristics, perceptions, and behavior of Vermont visitors to support VDTM’s research-driven approach to destination marketing and development strategies. While people are currently on the ground conducting the in-person intercept survey, we are encouraging tourism properties and attractions to help spread the word that online surveys are also being collected. Downloadable posters are available for any tourism businesses willing to post a flyer to help us reach more visitors.
Eclipse Economic Impact Report Released
The Vermont Department of Tourism and Marketing contracted with Tourism Economics and Datafy to study the impact of the April 8, 2024 total solar eclipse on the Vermont economy. The researchers found that the eclipse generated $34.8M in visitor spending, which was a welcome boost during April, traditionally the slowest month of the year for tourism. The reports also highlighted that while the eclipse brought an extra 175,000 people to Vermont, visitors who come every year to enjoy fall foliage stay longer and spend more overall. In a recent press release about the reports, Governor Phil Scott said, “It’s great to see the economic boost businesses across Vermont saw as a result of the total solar eclipse. It’s also a good reminder how important fall foliage tourism is to our economy."
NOW OPEN: Vermont Signature Events Application
The Vermont Signature Events program is now accepting applications. In partnership, the Vermont Department of Tourism and Marketing and the Vermont Chamber of Commerce are offering this opportunity for events to gain heightened exposure and recognition. Signature events are highlighted annually and celebrate the diversity of experiences Vermonters and visitors alike can enjoy in the Green Mountain State. Applications are due by Dec. 1.
EXPLORE THE BENEFITS OF BEING A SIGNATURE EVENT
Coming Up: 27th Annual Tourism Summit & International Marketplace
April 7-9, 2024
The Discover New England (DNE) Summit and International Marketplace is your opportunity to learn how to increase business and attract overseas travelers to your property or attraction. Attending the DNE summit provides ample opportunities to network with New England state tourism representatives and other colleagues in the region, as well as a chance to meet one-on-one directly with international tour operators and receptive operators who arrange and book trips for tens of thousands of international travelers each year.
To learn more about the summit or working with international visitors, please email Sara DeFilippi.
LEARN HOW TO ATTRACT INTERNATIONAL TRAVELERS
Upcoming Events
November 12 | Sixth Annual Outdoor Economy Summit
Join industry colleagues at the Sixth Annual Vermont Outdoor Business Alliance Outdoor Economy Summit and Membership Meeting. The summit offers a day of networking, education, and business development centered in climate resilience, equity, innovation, sustainability, and career pathways at the Woodstock Inn and Resort.
November 13 | Destination BTV: A Travel & Tourism Summit for Greater Burlington
Join the Lake Champlain Chamber and Hello Burlington for an afternoon of networking and insights on tourism, talent attraction, and economic development. If your work involves attracting visitors, talent, or new business, don’t miss this opportunity—plus, check out the brand-new Farmhouse event space at The Essex.
November 19 | Best Practices: Working with International Operators
In Part 2 of the Best Practices Education Webinar series, Richard Wimms, Managing Director of Vacations to America, shares his insights on succeeding with international operators. Learn what it takes to effectively sell your property or attraction, along with practical tips and dos and don'ts for working with overseas partners in this dynamic market.
What’s New in Tourism?
Please share your business or organization’s news with VDTM. Your input may be considered for an upcoming newsletter, social media content, event listing, or more.
Travel+Recreation Council
Join VDTM and industry leaders for the latest tourism industry news and initiatives. The next TRC meeting will be held on Thursday, Nov. 21, 2024 from 10am-12pm in Montpelier.
Copyright © 2024 Vermont Department of Tourism and Marketing, All rights reserved.
Mailing address:
Vermont Department of Tourism and Marketing
1 National Life Dr
Montpelier, VT 05620-5001
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