Vermont Business Magazine On Monday, November 13th, at the Boston Celtics game, Burton debuted an iconic piece of sports history in rideable form: the Burton MINE77 x Celtics Floor Board, built with the famed parquet floor from the Celtics’ home arena, TD Garden.
The limited-edition batch of 77 Snowboards were all built at Burton’s headquarters in Burlington, VT, from the flooring where the Celtics were crowned NBA Champions in 2008. The parquet is incorporated into the center and sidewalls of these all-terrain Process Snowboards, specially designed to celebrate the Celtics’ 77th season, a number near and dear to Burton’s founder, the late Jake Burton Carpenter, who started the Vermont brand in 1977.
Jake, Donna, and their three boys have been season ticket holders for 29 years. In fact, when they’re not using their tickets, they give them out to Burton employees all season. It’s a very popular perk!
Jake and Donna were at the 2008 NBA Finals and stood on the floor when the Celtics defeated the Lakers and took home the championship.
That same moment of Celtics history has been captured in these snowboards that were made available to the public on November 14th on Burton.com and at the Burton Boston store.
Each of the 77 boards will be packaged and shipped in a genuine basketball leather board sleeve with a certificate of authenticity to formalize this rideable piece of history.
Launch date: Tuesday, November 14th