Vermont Flannel enters new partnership called USA Brands

Vermont Business Magazine Today The Vermont Flannel Company in East Barre and Ohio's All American Clothing Company announced a new partnership to support domestic apparel production in the United States. Financial terms were not disclosed. The strategic partnership, called USA Brands, will:

  • Combine two of the country’s best-known USA-made brands of blue jeans and flannel clothing

  • Provide quality-made domestic clothing to consumers on a national scale at reasonable prices

  • Strengthen Vermont Flannel and All American Clothing’s commitment to American jobs and American craftsmanship

“Given Vermont Flannel’s legacy as a supporter of US manufacturing, it makes so much sense for us to partner with All American Clothing as we continue to grow and expand nationally,” said Mark Baker, founder of The Vermont Flannel Company. “We couldn’t imagine a better brand and company to pair with Vermont Flannel’s legacy, culture and values.”

BJ Nickol, founder of All American Clothing, said: “All American Clothing has always supported American manufacturing and American jobs, from the denim we purchase to make our blue jeans right down to the boxes we ship them in. It’s all about trying to build a stronger American economy,” said Nickol. “And that fits so well with Vermont Flannel’s mission of keeping manufacturing in America.”

The combined partnership will continue to operate out of its base locations in Vermont and Ohio, employing team members across VT, OH, IN, KY and NC while supporting suppliers across the United States.

“Our employees are so excited to see the growth opportunities both for themselves, as well as American manufacturing,” said Joe Van Deman, CEO of USA Brands. “Both of these companies began with hard work, entrepreneurial spirit and a commitment to making a quality product here in the United States.”

USA Brands provided this additional information:

  • The Vermont Flannel Company will continue to operate in its current capacity, with five retail stores including two production locations operating in the state of Vermont. All American Clothing Co. will continue to operate out of its Arcanum, Ohio, headquarters. There may be opportunities for the brands to collaborate to expand their offering in the future, for items like flannel-lined blue jeans or flannel-lined jackets.
  • We intend to grow our current staff in the state of Vermont. We have active job postings for a variety of retail and production positions.
  • Joe Van Deman has been responsible for managing All American Clothing Co. since 2019 and will oversee both brands as part of this partnership. BJ Nickol is still active in the business, working in marketing and technology functions. Mark Baker will be stepping back from the day to day business operations, but will continue to be involved in product development and marketing functions.
  • Joe Van Deman and his family reside in Indiana, but are currently in Vermont to manage the initial transition. He plans on spending a substantial amount of time in Vermont as USA Brands continues to grow.

About The Vermont Flannel Company

The Vermont Flannel company is on a mission to fill the world with comfort and bring the finest quality flannel clothing to everyone. We have remained committed to the Handcrafted USA Movement since 1991.

About All American Clothing Company

The All American Clothing Company mission is to support USA families and jobs by producing high-quality clothing in the USA at an affordable price. By keeping our production in the USA we provide jobs and a tax base that supports our communities.

EAST BARRE, VERMONT & ARCANUM, OHIO - June 28th, 2022- All American Clothing Company