Independent Bookstores the Driving Force Behind Annual Shop Local Campaign
Vermont Business Magazine This July, Phoenix Books is hosting an exciting month-long scavenger hunt to find Waldo in participating local businesses. This sprawling scavenger hunt is a wonderful way to engage the community while underscoring the unique character of our neighborhoods, promoting our “Shop Local” message, and bolstering our shared sense of community in Essex and Essex Junction, VT. Throughout the month, there will be prizes awarded to the players, and Phoenix Books Essex will celebrate Waldo Weekend on July 30 and 31!
What is Find Waldo Local? For ten years, children’s book character Waldo, in his signature red-and-white-striped shirt and black glasses, has been visiting local communities across the country as part of an annual Find Waldo Local campaign. The month-long scavenger hunt for Waldo hosted by more than two hundred and fifty independent bookstores across the United States. Participating bookstores champion the “shop local” message by enlivening downtown areas with the community-wide activity, to which everyone—kids, parents, and Waldo-lovers of all ages—is invited to participate for free.
How does Find Waldo Local work? On July 8, 2022, Waldo-spotters set off to find the elusive character, who is hidden in dozens of businesses in Essex and Essex Junction, Vermont. Participants pick up a Find Waldo stamp card at Waldo Headquarters at Phoenix Books, Essex and collect a store stamp or signature for each Waldo they locate.
About Phoenix Books:
Phoenix Books, established in 2007 with locations in Essex, Burlington, and Rutland, are Vermont-owned, independent bookstores. Seven Days readers voted Phoenix Books the "Best Bookstore" for the newspaper's 2013-2021 Daysie Awards, and Rutland Herald readers voted Phoenix Books Rutland the 'Best Local Bookstore' for the newspaper's 2016-2021 Best of the Best awards.