Vermont Business Magazine The Okemo Valley Regional Chamber of Commerce (OVRCC) was recently awarded a $30,000 Tourism & Economic Recovery Marketing Grant from the Vermont Department of Economic Development. This region was also awarded a similar grant in 2021.
This successful application was the result of a regional collaboration, including support letters & other input, with partners including the communities of Chester, Londonderry, Ludlow & Weathersfield. All 12 core communities in Okemo Valley will benefit from these marketing efforts provided by this award. As the project manager, the Okemo Valley Regional Chamber of Commerce will also engage with its 300+ members.
These Regional Tourism Marketing Grant Awards are for organizations whose efforts and activities are related to economic recovery, consumer stimulus, marketing, or tourism related projects to support businesses that have suffered economic harm due to the pandemic. They are intended to enable local, regional, or statewide organizations to implement campaigns and initiatives that will increase consumer spending, support local businesses, and advance community recovery efforts.
The approved marketing plan submitted by OVRCC includes: cooperative New England promotional efforts, expanded regional digital & social media promotion, support for Okemo Valley Magazine content & increased distribution, enhancements to our regional website, an expanded seasonal photography inventory, and facilitating outdoor recreation partnerships. Working together as a region, this marketing project will further enhance the Okemo Valley’s strong position as a visitor destination.
The Okemo Valley Regional Chamber of Commerce (OVRCC) is a not-for-profit, member-driven association and the voice of 300+ businesses and the communities of South Central Vermont. OVRCC includes the Towns & Villages of Andover/Simonsville, Baltimore, Cavendish/Proctorsville, Chester/Gassetts, Grafton/ Cambridgeport, Londonderry, Ludlow, Mount Holly/Belmont, Plymouth/Tyson, Shrewsbury/Cuttingsville, Weathersfield/Ascutney/Perkinsville, & Weston along the VT Scenic Route 100 Byway surrounded by Okemo, Magic & Ascutney Mountains.
OVRCC provides advocacy, support, and unified regional marketing to promote and enhance businesses in the region as well as the four-season economy.
OVRCC members enjoy many benefits such as direct business promotional support, strengthening the local business environment through advocacy & networking, as well as elevating regional events, promotion & community projects throughout Okemo Valley. Learn more & become a member here: www.yourplaceinvermont.com/all-member-benefits
Okemo Valley Regional Chamber of Commerce www.yourplaceinvermont.com
