Stowe celebrates 2nd National Travel and Tourism Week, May 1 – 7

Stowe area businesses to offer special promotions and host events all week long during annual celebration of the U.S. travel industry focusing on “The Future of Travel”

Vermont Business Magazine Stowe Area Association (SAA) is saluting local hospitality from May 1 - 7 during National Travel and Tourism Week (NTTW), an annual celebration of the contributions of the U.S. travel industry. This year’s theme, “The Future of Travel,” spotlights the critical role that travel plays in helping to restore the workforce, facilitate recovery, foster sustainability, and reconnect travelers in the U.S. and around the world.

Celebrated annually the first full week in May, NTTW was created by Congress in 1983 to elevate the economic power of travel in the U.S. The 39th annual NTTW is a chance to celebrate and highlight those who make our industry what it is: business owners, town leadership, our visitors, and our community.

“Our state’s economy is driven largely by the tourism and hospitality sector, and Stowe wouldn’t be the destination it is without the local industry professionals who make our town so special,” said Carrie Simmons, executive director, Stowe Area Association. “Several area businesses are offering special promotions and hosting events throughout the week, so there’s ample opportunity to support your local friends and neighbors, and celebrate this incredible industry!”

Stowe Area Association is saluting the future of travel and the faces behind the industry through a week-long celebration of themed days, including:

Sunday, May 1 — The Future of Travel is More Sustainable

Travel and sustainability can complement one another, and with the right tools in place, travelers can see and experience our destination—and protect—it while recreating responsibly.

Monday, May 2 — The Future of Travel is Facilitating Recovery

Tourism plays a key role in our local economy. Get out and shop small in Stowe, which has more than 40 locally owned stores—from apparel boutiques and specialty food shops, to sporting goods and children’s stores.

Tuesday, May 3 — The Future of Travel is Transforming

On #TransformationTuesday, Stowe Area Association will showcase the history of Stowe compared to now and looking into the future.

  • Vermont Ski History Booth | 9 a.m. – 5 p.m. | Stowe Visitor Information Center

    • Stop by the Stowe Visitor Information Center to check out old photos of Stowe, Vermont and see how the town has transformed over the years. The booth is sponsored by the Vermont Ski & Snowboard Museum.

Wednesday, May 4 — The Future of Travel is Rebuilding America’s Workforce

Celebrate the faces behind the Stowe tourism industry—whether it’s saying a kind word to a server or desk clerk, leaving an extra tip, or sharing a positive experience with a review.

Thursday, May 5 —The Future of Travel is More Inclusive

Together we are celebrating the diversity of our town, our visitors, our hospitality industry, and our events and arts culture.

  • A Morning with Chief Stevens of the Nulhegan Band of the Coosuk Abenaki Nation | 10 – 11:30 a.m. | The Current

    • Learn about the Abenaki culture firsthand with Chief Donald Stevens of the Nulhegan Band of the Coosuk Abenaki Nation who will speak about issues of Native American Sovereignty, Racial Disparity, and Abenaki Identity. This free, public programming event, in partnership with Stowe Vibrancy, will take place at The Current which will have on display and for sale hand crafts by members of the Vermont Abenaki Artists Association.

  • Student Art Show | The Current

    • Experience a year of artwork from Stowe area students, exhibiting their skills in multiple media, showcasing their expressive voice, and reflecting a challenging year full of creative artistry.

Friday, May 6 — The Future of Travel is More In-Person

After two years of Zoom calls and Facetime, the Future of Travel is about being more in-person. Try a new activity with your family, meet friends for dinner, or network with colleagues at an annual conference. Make Stowe, Vermont your next in-person destination.

Saturday, May 7 — The Future of Travel is NOW!

What better way to celebrate the Future of Travel than to plan your future adventure to Stowe, Vermont—named one of “America’s Best Small Towns” by Travel + Leisure for the second year in a row. Now is the time to plan your next trip!

For more information about National Travel and Tourism Week, visit ustravel.org/NTTW. For more information about Stowe area business offerings during NTTW, visit gostowe.com. Check out the Go Stowe Summer Bucket List for ways to explore our charming mountain town.

About Stowe, Vermont

Located at the foot of Mt. Mansfield, Vermont’s highest peak, Stowe is a four-season destination that has hosted travelers for more than 200 years. Named one of the “Top 20 Best Small Towns to Visit” by Smithsonian Magazine, Stowe offers abundant historical, cultural and recreational activities—from mountain to Main Street—along with quality accommodations for every taste and budget, world-class dining and shopping. Visit gostowe.com.

About Stowe Area Association

Established in 1945, Stowe Area Association (SAA) is a member-based destination marketing organization with the primary purpose to promote the Stowe, Vermont region as a vibrant, world-class destination. Our mission is to market and sell the natural beauty of Stowe, its cultural and recreational opportunities and member businesses while simultaneously enhancing the quality experience for guests and the quality of life of Stowe residents in a manner which improves the economic well-being of the community and consciously promotes environmental integrity. Known outwardly as Go Stowe, SAA operates the Stowe Visitor Information Center, located in the heart of Stowe’s historic Village, as well as central reservations for Stowe-area lodging properties, and provides resources for planning a trip to Stowe, Vermont. Visit gostowe.com for more information.

Stowe, VT (April 27, 2022) — Stowe Area Association