

Vaccine Messaging
Vaccine campaigns based on moral messaging or myth-busting aren’t more effective at improving parents’ attitudes toward vaccines and their kids than standard public health messages, according to a recent study using Vermont data.
The study, published online this fall, focused on Vermont parents hesitant about vaccinating kids and those who had children who were overdue for recommended shots. The results showed that neither describing vaccination as a social norm or refuting misconceptions about vaccines improved parents’ attitudes toward vaccines, their intent to vaccinate their kids or comply with recommended vaccine schedules.
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