Expansion into 70,000 sq. ft. location increases capacity by over 35% in the next six months
Vermont Business Magazine Darn Tough Vermont, now the number one premium sock brand in the outdoor space, held a ribbon cutting ceremony yesterday for neighbors, partners and friends of the brand to celebrate the opening of its new knitting facility in Waterbury. The facility has started producing its first socks, and is slated to be fully up-and-running in the first quarter of 2022. With 30,000 square feet of space customized on the mezzanine in Waterbury, Darn Tough will increase their capacity by over 35 percent.
Darn Tough has taken over part of the former Green Mountain Coffee Roasters plant behind the Waterbury train station.
As demand has grown exponentially over the past few years, Darn Tough is scaling up and continuing the company’s commitment to create locally and stay true to its “Still Made in Vermont, USA” roots.
“Darn Tough is a part of Vermont, it’s in our name. For us, being able to keep our operation in our home state for 43 years is, and will always be, a huge focus,” said Darn Tough President and CEO Ric Cabot “Our new Waterbury facility not only increases the amount of socks we produce, but brings new job opportunities that help further strengthen our local community. We’re obviously here to stay.”
“Darn tough is an example of a business that is growing and innovating and helping to foster the Vermont brand and the general public’s affinity for our state by being based here.” Said Lindsay Kurrle, Political Secretary of Vermont
Darn Tough makes premium, all-weather outdoor and lifestyle socks backed by the industry’s original unconditional guarantee for life. This guarantee represents the brand’s mission to both the product and community - never sacrificing quality and continuing to give consumers the best socks imaginable.
About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks backed up by the industry’s original unconditional guarantee for life. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Hike, Lifestyle, Run, Snow, Athletic, Work, Hunt and Juniors’ styles.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.
Source: Northfield, VT (October 8, 2021) – Darn Tough Vermont