Annual celebration of the U.S. travel industry focuses on “The Power of Travel”; Stowe area businesses are offering special promotions and giveaways all week long.
Stowe Area Association (SAA) is saluting local hospitality from May 2 – 8 during National Travel and Tourism Week (NTTW), an annual celebration of the contributions of the U.S. travel industry. This year, NTTW spotlights the critical role that travel will play in driving economic recovery efforts and building the path forward through the theme, “Power of Travel.”
“NTTW is an annual tradition where travel and tourism professionals across the country unite to celebrate the value travel holds for our economy, businesses and personal well-being,” said Carrie Simmons, executive director, Stowe Area Association. “Stowe thrives off tourism, but we would not be the destination we are without everything that makes Stowe so special: independently-owned businesses, endless outdoor recreation, our food and craft beverage scene, small-town charm, a sense of community, and that's just naming a few.”
National Travel and Tourism Week is a chance to celebrate all of these things throughout multiple theme days, as well as highlight those whose make our industry what it is: town leadership, business owners, our visitors, and our community.
“While we were not able to make any in-person events happen this year, several area businesses are offering special promotions and giveaways all week long. Get out and help us celebrate this incredible industry by supporting the Stowe hospitality industry and community that makes our destination so special!” added Simmons.
Stowe Area Association is saluting the power of travel and the faces behind the industry through a week-long celebration of theme days:
May 2 — Small Business Sunday
· Bear Pond Books – 30% off puzzles
· Round Hearth Café & Marketplace – 10% off all marketplace purchases
· Tangerine & Olive – 10% off total sale
· The Country Store on Main – In-store raffle for $50 gift card
· Little River Hot Glass Studio – “Make Your Own” solid piece, $135 for 2 people (reservations recommended)
May 3 — Made In Stowe
· Share your special memories or #stowements made in Stowe on social media or submitting your story through our website
May 4 — Travel Rally Day
· Wear red in support of the travel and tourism industry
May 5 — Wellness Wednesday
· The Spa at Spruce Peak – $10/person yoga sessions (reservations required)
· Trapp Family Lodge – Instagram giveaway
· Helen Day Art Center – Kid friendly outdoor art Wednesdays
· Pinnacle Ski & Sports – 15% off hiking items
· Ranch Camp – 25% off bike rentals (weather and trail closures permitting)
May 6 — Cheers to Travel
· Dedalus Wine – Free wine tasting from 4 – 7 p.m.
· Idletyme Brewing Co. – Offering 30-minute brewery tours from 1 – 3 p.m. (up to 8 people, reservations required)
May 7 — Foodie Friday
· Round Hearth Café & Marketplace – Café purchase diners will be entered in a drawing for 1 of 5 Round Hearth Café $10 gift cards
· Ranch Camp – Food specials offered all weekend
May 8 — Sights and Sounds of Stowe
· Pinnacle Ski & Sports – 15% off hiking items
· Check out the Go Stowe Summer Bucket List for ways to explore our beautiful town
Celebrated annually the first full week in May, NTTW was created by Congress in 1983 to elevate the economic power of travel in the U.S. The 38th annual NTTW arrives at an opportune moment to recognize the importance to the U.S. economy of initiating a post-pandemic travel recovery.
“NTTW takes on a special significance this year as the travel industry looks to rebound quickly from the pandemic and accelerate recovery efforts,” said U.S. Travel Association President and CEO Roger Dow. “The past year was incredibly challenging, but we saw the full power of the travel industry on display in the way we united and supported one another through this crisis.”
“Before the pandemic, travel generated $2.6 trillion in economic output, supported 17 million American jobs and delivered a $51 billion trade surplus to the U.S.—evidence of the outsized role the industry will play in America’s broader economic recovery,” said Dow.
For more information about National Travel and Tourism Week, visit www.ustravel.org/NTTW. For more information about Stowe-area business offerings during NTTW, visit https://gostowe.com/blog-national-travel-tourism-week/.
About Stowe, Vermont
Located at the foot of Mt. Mansfield, Vermont’s highest peak, Stowe is a four-season destination that has hosted travelers for more than 200 years. Named one of the “Top 20 Best Small Towns to Visit” by Smithsonian Magazine, Stowe offers abundant historical, cultural and recreational activities—from mountain to Main Street—along with quality accommodations for every taste and budget, world-class dining and shopping. Visit gostowe.com.
About Stowe Area Association
Established in 1945, Stowe Area Association (SAA) is a member-based destination marketing organization with the primary purpose to promote the Stowe, Vermont region as a vibrant, world-class destination. Our mission is to market and sell the natural beauty of Stowe, its cultural and recreational opportunities and member businesses while simultaneously enhancing the quality experience for guests and the quality of life of Stowe residents in a manner which improves the economic well-being of the community and consciously promotes environmental integrity. Known outwardly as Go Stowe, SAA operates the Stowe Visitor Information Center, located in the heart of Stowe’s historic Village, as well as central reservations for Stowe-area lodging properties, and provides resources for planning a trip to Stowe, Vermont. Visit gostowe.com for more information.