Business for good approach is good for business at Vermont Creamery

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Business for good approach is good for business at Vermont Creamery

Fri, 03/19/2021 - 5:55am -- tim

Vermont Business Magazine Vermont Creamery, the mission-driven makers of consciously crafted dairy, has released its 2020 Mission Report, sharing key stories and metrics from the past year that highlight their commitment to sustainable business and systemic change.  The Certified B Corporation and heritage crafters of the #1 selling goat cheese in America celebrated their 36th year in business by delivering on a promise to create an increasingly positive impact while achieving conscious business growth nationwide.

“Vermont Creamery’s mission has always been at the core of what we do,” said Adeline Druart, President of Vermont Creamery. “Within the unpredictability of the last year our focus was on our people, our farmers, our communities, and continuing to make uncompromisingly delicious products – and the business growth followed.”

Druart’s leadership approach over the past year was characterized by collaboration, frequent and transparent communication, and fast decision making. “I am so proud of how our team quickly came together, and always asked, ‘What can we do to help our people and communities?’ and ‘How can we tackle that challenge?’ We looked further than simply meeting the moment, leveraging the momentum of the year toward creating systemic change for the future that has a long-lasting impact.” The resulting stories of teamwork, innovation, and care are gathered in this report, as well as metrics that demonstrate progress against the four pillars of the Creamery’s Sustainable Business Goals: People, Communities, Environment and Supply Chain.

“This annual checkpoint gives us a chance to share our progress against our goals, both those we met and those we are still working towards achieving,” said Eliza Leeper, Mission and Customer Manager. “We approach this work with a shared understanding that with continued growth comes the opportunity to increase our positive impact, and this report details that impact.”

The Creamery’s uncompromising commitment to "Dairy that Tastes Better Because It’s Made Better” has propelled its category-leading growth in specialty and premium dairy nationwide. Consumers are proving their desire to shop their values alongside their growing demand for premium dairy products – cultured butter, goat cheese, and culinary creams – that taste delicious. There is an increasing contingent of consumers who rely on and expect brands to be better. In fact, 81% of US consumers expect businesses to have a positive impact on society and the environment, according to a 2020 Kantar U.S. Monitoring Report, and 69% of consumers agree it’s important for the brands they buy to follow ethical business practices, according to Mintel’s 2021 Global Food & Drinks Trends report.

The Vermont Creamery team embraces this ethos with a combination of doing the work of a responsible business in everyday choices, while also advocating for systemic changes within agriculture and family-first policies that they believe will build resilience for the future.  The 2020 Mission Report highlights a few of the key commitments.

People First Approach

Vermont Creamery supported its team of 134 “Bettermakers” by raising their starting wage for the third consecutive year to $17 per hour, one of the highest starting wages in the state of Vermont. They also offered employees 80 hours of paid emergency leave, in addition to providing hazard pay for their essential workers who could not perform their work remotely.

Feeding the Community

The team quickly turned to serving the needs of their community in Central Vermont and beyond, donating 12,000 lbs. of food to hungry Vermonters, and their largest single day donation of $10,000 to their neighboring non-profit, the Vermont Foodbank, on Giving Tuesday.  They collaborated with fellow B Corp Lake Champlain Chocolates to put excess product to creative use in an ice cream collaboration and donated all proceeds to the Vermont Foodbank.

Supporting the Future of Agriculture

After 36 years of creating demand for American-made goat cheese, Vermont Creamery is channeling that demand to grow the supply of goat’s milk in Vermont, supporting the diversification of the dairy industry in the state. This year, the Creamery celebrated the milestone transition of the Joneslan Farm, a 150-year-old former cow dairy that transitioned to goats in an effort to stay viable in the face of a changing agricultural landscape.

Family-First Advocacy for Statewide Childcare

In addition, Vermont Creamery is partnering alongside Let’s Grow Kids to advocate for universal childcare for Vermont’s working families. Fueled by the understanding that childcare is essential for economic recovery and a sustainable, productive workforce, Druart is part of a think tank and advocacy group seeking to solve the challenge of affordable, accessible childcare.

100% Renewable Energy via “Cow Power”

Importantly, the Creamery achieved aggressive environmental impact reduction goals, converting the Websterville, Vermont-based facility to 100 percent renewable energy via Cow Power, harnessing the ability to turn cow manure into energy via digesters installed on Vermont farms. The Creamery continues to chase progress towards its reduction goals, forging new partnerships, technologies, and programs to minimize waste and keep air and waterways clean.

To read the full 2020 Mission Report, click here.

About Vermont Creamery

Consciously crafted in Vermont’s green mountains, Vermont Creamery’s line of fresh and aged goat cheeses, cultured butter, and culinary creams have won hundreds of national and international awards. In their 36th year of business, Vermont Creamery supports a network of family farms, promoting sustainable agriculture in the region. B Corp Certified in 2014, Vermont Creamery is part of a community of businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability. Vermont Creamery is an independently operated subsidiary of Minnesota-based Land ‘O Lakes, Inc., one of the nation’s largest farmer-owned cooperatives. For more information, visit www.vermontcreamery.com.

Source: Websterville, VT – March 18, 2021 – Vermont Creamery