Brewers have can-do attitude to overcome COVID-19 disruptions

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Brewers have can-do attitude to overcome COVID-19 disruptions

Thu, 07/02/2020 - 12:40pm -- tim

Vermont Business Magazine For the first time in Vermont Pub & Brewery’s history, two of their flagship beers were brewed outside of the pub and are available in cans. Today, July 2nd – just in time for the holiday weekend – Vermont Pub and Brewery (VBP) will release cans of their Burly Irish Red Ale and Forbidden Fruit beer.

The Alchemist brewery of Waterbury/Stowe, a longtime friend of VPB, brewed and canned the Burly Irish Red Ale and Forbidden Fruit on behalf of the pub. The brewing industry in Vermont is often collaborative as it is a close-knit community made up of small businesses that support one another during times of prosperity or challenging times such as now. This is an incredible example of one brewery supporting another during this period of recovery.

Elise Pecor of Vermont Pub and Brewery, “The idea came to us in the midst of our three-month closure to reach out to our friends, John and Jen Kimmich (owners of the Alchemist), to see if they would be interested in brewing and canning some classic Greg Noonan recipes (founder of VBP). The timing couldn’t have worked out more perfectly. With beer production down everywhere, they had space to brew these two special batches on their small 15 barrel system in Waterbury. John and Jen were more than happy to help us out, and we are all very happy with the results of this collaboration. A portion of the proceeds will be donated to The Alchemist Foundation to expand economic and educational opportunity for local youth.”

The Burly Irish Red Ale has been a VPB favorite for more than 30 years. Greg Noonan created this legendary beer for the opening of VPB in 1988. It is a slightly caramel color and flavor, medium bodied smooth Irish Red Ale. Rich, creamy and mellow. It is designed to be a session ale at 4.9% ABV. Very lightly hopped to enhance the appeal for the masses. Forbidden Fruit is a light, slightly tart refreshing fruit beer fermented with over 500 pounds of real raspberries. At 6.3% ABV it is in the early reaches of the strong biére category. This ruby red, fruit beer is for everyone, especially in the summertime.

Both beers will be available for a limited time and are only available at VBP, 144 College Street Burlington. Call 802-865-0500 x 2 Thursday thru Sunday to pre-order 4-packs or cases or make a reservation to enjoy a snack and a can of one of these beers in the beautiful and expansive beer garden.

Vermont's original craft brew pub and a premier local experience was founded by the late, renowned craft-brewing pioneer and author Greg Noonan in 1988. It is the longest running craft brewery in Vermont, serving a full menu and brewing over 80 styles of beer each year thanks to the small 14 barrel brewhouse. Vermont has more breweries per capita than any other state and produces 335,199 barrels per year. The Vermont craft beer industry supports 2,891 jobs and has an overall economic impact of nearly $362 million. The Vermont Brewers Association was founded in 1995 to promote and strengthen the culture of craft brewing in Vermont through marketing, education, and advocacy for Vermont made beer. For more information, visit

Source: Burlington, VT – Vermont Brewers Association 7.2.2020