Vermont Business Magazine For the fourth consecutive year, Darn Tough Vermont has partnered with the Vermont Foodbank to donate 100 percent of their proceeds from Giving Tuesday online sales. This year's sales were an astounding 165 percent increase over last year, resulting in 137,100 meals being donated from the single day.
Darn Tough has supported the Vermont Foodbank for years, but this year’s challenges made their partnership that much more meaningful.
“Hunger relief is directly tied to giving people strength and energy, helping them tackle any challenges in their lives,” explained Ric Cabot, Founder and CEO of Darn Tough Vermont. “We are committed to ensuring we do our part to feed our fellow Vermonters now and look forward to building this partnership even further in the future,” he said.
Giving Tuesday is the second major initiative by Darn Tough in 2020 benefiting the Vermont Foodbank. Earlier this year, as it became evident that Vermont was hitting a food crisis brought on by the pandemic, the brand designed and launched a custom sock which provided a 100% benefit to the organization.
The Foodbank Farmer’s Market sock has provided a total of 269,841 meals which equates to feeding 2,998 Vermonters for one month.
“We are honored to partner with Darn Tough to ensure all our neighbors are fed”, said Vermont Foodbank CEO John Sayles. ”Since the pandemic began, 1 in 3 Vermont residents have been food insecure. And Darn Tough has had their backs every step of the way. Their efforts on Giving Tuesday provide an impactful phase two to their already robust efforts throughout the year that have brought us nearly $275,000 to support people facing hunger since January. Amidst a hunger crisis that is unlike anything we've experienced in our lifetimes, this support is more important than ever.”
Darn Tough has provided 538,960 meals to the Vermont Foodbank over the life of their partnership.
About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks backed up by the industry’s original lifetime guarantee. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Hike, Lifestyle, Snow, Run, Athletic, Work, Hunt and Juniors’ styles.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®.
Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.
Source: Northfield, VT. December 7, 2020 – Darn Tough Vermont