Vermont Business Magazine In its 30th Annual Lamplighter Awards, The New England Society for Healthcare Communications (NESHCo) honored Brattleboro Memorial Hospital (BMH) with a total of three awards for their work in healthcare marketing.
The Lamplighters were established to showcase and honor excellence in healthcare communications throughout the New England region. The 2020 competition totaled 282 entries which were judged by other healthcare marketing societies across the country.
BMH received two Bronze awards for Excellence in Writing and Excellence in Publications for their special Year in Review 2019 edition of the Healthwise Magazine printed by Howard Printing of Brattleboro. “Designing the special edition of our bi-annual magazine allowed us to share a ‘behind-the-scenes’ look at how our hospital operates, highlighting the dedication of our staff members in a special way,” noted Maeve Shaughnessy, Marketing & Communications Manager.
Additionally, BMH received a Gold award for Excellence in Video Production for Television Advertising for their Clinical Recruitment video produced by Mondo Mediaworks of Brattleboro. “We were thrilled to receive the top award for our video. Collaborating with Mondo Mediaworks, we were able to succinctly highlight the variety of clinical positions open at the hospital and feature many familiar faces to our community members,” Shaughnessy added.
“The Lamplighter Awards are a testament to excellence in healthcare marketing and communications, and are a wonderful way for our members to have their work recognized by their peers and colleagues,” stated Dan Dunlop, Principal at Jennings Healthcare Marketing and current NESHCo President.
View the Year in Review 2019 Healthwise Magazine HERE.
View the Clinical Recruitment TV Spot HERE.
About BMH
Founded in 1904, Brattleboro Memorial Hospital (BMH) is a licensed, 61-bed, not-for-profit community hospital located in southeastern Vermont, serving a rural population of about 55,000 people in 22 towns in Vermont, New Hampshire, and Massachusetts. The BMH medical staff includes board-certified providers in primary care and many other specialties, with a shared mission of providing exceptional health care delivered with compassion and respect. The Brattleboro Memorial Hospital Health System includes the BMH Medical Group, a multispecialty group practice of primary care and specialty care physicians, nurse practitioners, and physician assistants. Over 110 active volunteers assist BMH’s 600 employees in caring for our community.
About NESHCo
For four decades, NESHCo has served as the region’s premier professional development organization for communication professionals working in the healthcare industry. The Society is composed of more than 200 members throughout New England. For more information, visit www.neshco.org
Source: August 18, 2020 (Brattleboro, VT) – BMH