Vermont Business Magazine VetriScience Laboratories recently won the Exclusive Content Strategy category in the international 2019 PR Daily Media Relations Awards. The Williston-based animal nutritional supplement company was selected over three other finalists in the category for a project that resulted in a CBS Evening News story about the pay-it-forward kindness of Maine resident and Army veteran Christy Gardner.
Gardner and her service dog Moxie were featured in the VetriScience Take Good Care video series last fall. When VetriScience learned that Gardner was caring for a puppy that would need surgery on his leg before training to become an in-school therapy dog, they stepped in to help Gardner and her dog.
The story was pitched to national TV networks of how Gardner was taking care of puppy Lucky Tim as a way to pay forward her appreciation for Moxie and the care her service dog had given to her. The story also included VetriScience surprising Gardner with funding for the dog’s required surgery. The CBS Evening News told the broadcast exclusive story in a Steve Hartman “On the Road” segment that showed VetriScience Director of Marketing Derek Archambault surprising Gardner with a check for $10,000. The story also aired on the CBS Sunday Morning show.
The donation also led to VetriScience receiving the 2019 National Animal Supplement Council Lancelot “People Helping Animals” Award given to a NASC member company that puts love into action by physically or financially supporting an animal in need. VetriScience is one of several great brands from Williston-based FoodScience Corporation.
The PR Daily Media Relations Awards honor the best global campaigns, events, pitches and media relations strategies from professional communicators, organizations, and agencies.
Retired Army Sergeant Christy Gardner earlier this year with her Golden Retriever service dog Moxie and her Yellow Lab Lucky Tim. Credit: VetriScience
About VetriScience® Laboratories
VetriScience® Laboratories has led the way in the animal health industry with the formulation of nutritional supplements for companion animals since our company was founded over 35 years ago. We are committed to using pure and highly researched ingredients in products that are safe, effective, and developed by vets for vets and available to loving pet parents through veterinarians, online and retailers. VetriScience Laboratories is one of several great brands from FoodScience® Corporation, located in Williston VT. Our corporate mission is to help people and pets live healthier lives every day through supplements for people, and supplements and nutritious treats for pets.
Source: WILLISTON, Vermont – VetriScience Laboratories. Learn more about VetriScience at www.vetriscience.com.