Jay Peak Pump House Waterpark. Jay Peak photo.
Vermont Business Magazine Jay Peak Resort today announced it has been recognized as a Gold-level participant in the 3>4>50 initiative, a statewide Department of Health program with the goal of helping people understand and address the impact of chronic disease in Vermont. 3>4>50 represents three behaviors—lack of physical activity, poor diet and tobacco use—that lead to four chronic diseases—cancer, heart disease/stroke, type 2 diabetes and lung disease. These diseases result in more than 50 percent of all deaths in Vermont each year. The initiative aims to unite businesses, schools and communities around a common goal, to make the healthy option the easy option where people live, work, learn and play. Jay Peak is the only resort to have received the Gold-level designation.
“If we’re going to have a happy and vibrant team up here where everyone feels valued, it’s crucial that we address our employees most basic needs,” said Jay Peak’s general manager Steve Wright. “The 3>4>50 initiative gets right to the heart of that desire. One has to make healthy choices if one is to have a healthy life.”
Jay Peak’s Gold-level designation is the result of the resort offering more than a dozen wellness measures designed to enable employees to live a healthy life. In the last year alone the resort has rolled out three new programs. Last summer Jay Peak began a partnership with Berry Creek Farm, a local organic CSA in neighboring Westfield, to offer employees easy access to healthy food along with a monthly stipend to help offset a portion of food costs. Yoga and meditation classes became available to all employees last fall. Those three benefits were in addition to a suite of offerings that include free memberships to the resort’s fitness facility, biometric screenings, health fairs, and free alpine and Nordic season passes.
“As the largest employer in the Northeast Kingdom, we have a vested interest and certain duty to promote a healthy lifestyle,” continued Wright. “Our employees are the heart of Jay Peak. We need them healthy and happy.”
Jay Peak’s Human Resources staff plans on working with officials from the Vermont Department of Health—the agency charged with managing the 3>4>50 initiative—on a new suite of offerings to be rolled out in the coming months.
Source:March 21, 2018 (Jay, VT)- Jay Peak Resort jaypeakresort.com.