Vermont Business MagazineThe State of Vermont has launched a “Welcome” communications campaign in Canada to reassure Canadians that Vermont greatly values their friendship, tourism and trade. The campaign launch coincides with Canada Day on Saturday, July 1, and includes15-secondand30-secondvideo spots in French that are running throughout Quebec.
A welcome letter from Vermont Governor Phil Scott will be inserted into the officialVermont Vacation Guidethat is distributed to residents of Canada. This yearmarks Canada’s 150thanniversary of the Canadian Confederation.
"As a border state, Vermont has a deep and long connection with our Canadian neighbors, particularly people from Quebec and Ontario," said Wendy Knight, Commissioner of the Vermont Department of Tourism and Marketing. "Each year more than 650,000 Canadians visit Vermont, and we hope this ‘Welcome’ campaign conveys how much we appreciate the time they spend in our state.”
The Canada "Welcome" campaignalso includes video messages fromSenator Patrick Leahy, Vermont's senior Senator,Governor Scott, andCommissioner Knight. The videos will run on social media in both Quebec and Ontario onSaturday, July 1, and are also being shared with the Office of the Consulate General of Canada in Boston.
Source: State of Vermont 6.30.2017VBM vermontbiz.com