Vermont Business MagazineA new collaboration between the University of Vermont’s Business of Craft Beer Program and the industry-recognized Cicerone® Certification Program will allow students in UVM’s Craft Beer program to further distinguish themselves as craft beer experts with specialized knowledge in selecting, acquiring, and serving a variety of beer styles. Components of Cicerone’s instructional materials will be incorporated into UVM’s fully online Business of Craft Beer Program, and students will be eligible to take the first level Cicerone Certification exam at no extra charge.
“Students in our Craft Beer program have consistently expressed an interest in developing a deeper understanding of beer styles and find it a necessary skill for starting a brewery and in sales and marketing, when talking or writing about beer,” said UVM Business of Craft Beer program director Gregory Dunkling. “Throughout our program, we repeatedly come back to this theme of understanding beer. With Cicerone becoming a beer industry standard, we are delighted to bring their resources into our program to meet the needs of our students.”
“The Cicerone Certification educates and certifies beer professionals in order to elevate the beer experience for consumers,” said Ray Daniels, founder of the Cicerone Certification Program. “We’re excited to extend our certification offering to students in UVM’s Business of Craft Beer Program.”
About Cicerone Certification Program
Founded in 2007 by brewer, author, and beer educator Ray Daniels, the Cicerone CertificationProgram seeks to ensure that consumers receive the best quality beer at every service occasion. To facilitate this, those who sell and serve beer are encouraged to acquire knowledge in five areas: 1) Keeping and Serving Beer; 2) Beer Styles; 3) Beer Flavor and Evaluation; 4) Beer Ingredients and Brewing Processes; and 5) Pairing Beer with Food. The Cicerone CertificationProgram certifies beer professionals at four levels: 1. Certified Beer Server; 2. Certified Cicerone®; 3. Advanced Cicerone™; and 4. Master Cicerone®.
About UVM’s Business of Craft Beer Program
The University of Vermont’s online Business of Craft Beer Professional Certificate Program launched in 2016 with three career tracks: digital marketing, sales, and business operations. Courses are delivered online in 10-week sessions. It is the only program in the country that incorporates career coaching specific to the craft beer industry to help graduates reach their professional goals.
Source- University of Vermont 7.20.2017