Vermont Business Magazine Darn Tough Vermont, the Northfield-based maker of performance outdoor and lifestyle socks, said it sawdouble-digit growth in 2016. After a slow first and second quarter due to last year’s mild winter, the Vermont sock company rebounded in Q3 and Q4 to post an increase of 22 percent year-over-year.
Ric Cabot interacts with a customer at the November 2016 sock sale in Northfield. VBM photos.
Said Ric Cabot, Darn Tough Vermont and Cabot Hosiery Mills president and CEO, “Our strong and sustained annual growth is an indicator that we’re moving in the right direction. As Darn Tough grows and continues to acquire market share, we look to our heritage to ensure we stay true to the brand’s 13-year history. We were the first sock company to offer a lifetime guarantee and we continue to source only premium materials, develop the best talent and perfect our knitting process to make the world’s most comfortable, most durable and best fitting sock.”
Darn Tough reported strong sales across its men’s, women’s and junior collections in all categories including hike/trek, running and vertical (ski/ride). Men’s lifestyle was a particular standout, growing 110 percent while Women’s Lifestyle finished strong at 29 percent.
Source: Darn Tough Jan 24.2017