Vermont Business Magazine The Salvation Army is hoping that its annual Christmas Kettle Campaign will mean a brighter holiday season for struggling men, women and children in Vermont. Funds raised through the familiar red kettles are vital to The Salvation Army’s programs and services. This year’s statewide campaign goal is $223,236.00 as Salvation Army leaders attempt to meet the increasing demands for assistance. The charitable organization expects to have more than 80 red kettles throughout the state on street corners and shopping areas through December 24th. “The money raised through this effort are critical in securing our services for both the Christmas season and throughout the year,” said Major Raphael Jackson, Divisional Leader, “but I have faith that the community will respond generously and help us reach our goal.”
The Salvation Army’s Christmas ministry includes the distribution of toys to needy youngsters, food baskets and food vouchers, warm winter coats and so much more during the rest of the year. Last year 7,600 individuals were served in Vermont by The Salvation Army during the holidays and 24,600 throughout the year. The red kettle has been a longstanding tradition with The Salvation Army and, indeed, an endearing sight across the country during the Christmas season. Dating back more than 125 years, the kettle has been an important source of revenue in addition to being an iconic symbol of the holidays.