Vermont Business Magazine Darn Tough Vermont has generously donated 300 pairs of socks to the Way to Go! Challenge this year. Individuals who sign-up will be automatically entered to win a pair of these battle-tested socks, which are Guaranteed for Life. “At Darn Tough we take great pride in producing the world’s best socks right here in Northfield Vermont, the sock capital of the world” said Ric Cabot, President and CEO of Darn Tough Vermont. “Many of our 200+ workers carpool, walk, and telecommute so being a part of the Way to Go Challenge was a no brainer. The Challenge is fun and engaging way to educate Vermonters about the impact of our carbon footprint(s).”
The Way to Go! Challenge will take place between September 26 and October 7. Designed to encourage a culture of shared mobility, Way to Go! seeks to get people moving, to support cleaner air and reduce fossil fuel consumption. This year, businesses and organizations will not only compete to win a Carbon Cup trophy, they can also challenge another organization to a Throwdown competition, for a chance at a Carbon Throwdown Trophy. One lucky school will win an All Earth Solar Tracker valued at over $30k. And, individuals who sign-up are automatically eligible to win a ton of great prizes, like the time-tested Darn Tough socks.
“These are the type of public/private partnerships that help Vermont advance our shared goals to reduce greenhouse gas emissions by 90% by 2050,” said Chris Cole, Vermont Secretary of Transportation. With the generous support of partners like Darn Tough Vermont, the Challenge has already seen an increase in individual participation this year. With a goal to save 500,000 pounds of carbon this year, the Challenge is off to a great start, with pledged participation reaching over 80% of that goal.
Registration is currently open for individuals, businesses and schools to sign-up online at waytogovt.org. For questions, please contact the Way to Go! Team at [email protected].