Vermont Business Magazine It's not maple syrup. In time for the holidays, Hotwire.comhas announced the top travel and leisure emoji used state by state. From the ever popular "tent" inWyomingto "snowflakes" in MontanaandAlaskaand "tropical drink" inHawaii, the data offers a fun, industry-wide read that shows consumers across the country are feeling optimistic leading up to the peak holiday travel season. Vermont's top emoji is:
...a beer mug. Hmm.
"Since holiday travel gets such a bad rap, we are thrilled to see so many travelers enjoying their travelexperiences leading up to the busy holiday season," says HotwireTravel EditorCarrie Peters. "We've known all along that travel experiences increase happiness, and now there are almost 600,000 travel emojis available to bring that idea to life."
According toresearchers at Cornell University, that optimism around travel experiences isn't surprising. They say that experiential purchases (money spent ondoing) tend to provide more enduring happiness than material purchases (money spent onhaving). As such, people derive more pleasure from the anticipation of experiential purchases and looking forward to an experience tends to be more exciting than waiting to receive a material good.
"Just the act of booking a trip and the anticipation leading up to the trip can make travelers happier in the long run," Peters says.
Other findings in the Hotwire study showed:
- Vermontis the top beer drinking state, andWisconsinthe top wine drinking state.Connecticutloves cocktails.
- No surprise, travelers just can't get enough ofNevada. However, depending on how they're doing on the "slot machine," they tended to use either a "crying smiling face" or a "crying sad face."
- Tennesseans use the most emoji per tweet, averaging 2.08 emoji per tweet.
- Top states for sports: "Football" inSouth Dakota, "baseball" inMissouri, "basketball" inNorth Dakota.
- There's still time for leaf peeping before winter officially set in, andNew Hampshiretweets "maple leaves" more than any other state.
- Floridais the most likely to fly – airplanes appeared in moreFloridatweets than any other state.
- Travel toLouisianato fall in love: tweets fromLouisianahad the most smiling faces with heart eyes.
- Kansasloves America; they tweet our flag more than any other state
- Marylandspends the most time in their car, tweeting about their "cars" the most.
- Looking to go camping? Go toWyoming, where they tweet "tent" the most.
- Want to enjoy aPina Colada? No surprise that you're most likely to find a "tropical drink" inHawaii.
For more details on the survey findings, see the attached infographic or contact Hotwire.
About Hotwire
Hotwire.com is a leading discount travel site with low rates on airline tickets, hotel rooms, rental cars and vacation packages. Launched in 2000, Hotwire, Inc. obtains deep discounts from its travel suppliers to help travelers book unsold airline seats, hotel rooms and rental cars. Hotwire.com is anaward winningwebsiteand Hotwire, Inc. is an operating company within Expedia, Inc. For more information, visithttp://www.hotwire.com. In addition to Hotwire.com, Hotwire, Inc. also operateswww.carrentals.com.
SEATTLE,Nov. 12, 2015/PRNewswire/ -- Hotwire