Vermont Business Magazine SO Vermont Arts & Living magazine and ViewBoost LLC, dba as ViewBoost—Discover Vermont have announced a strategic partnership designed to benefit the magazine’s advertisers and readers while promoting tourism in Southern Vermont. “SO Vermont Arts & Living magazine is delighted to name ViewBoost its "Official Mobile Travel Application." Our partnership with ViewBoost will enhance travel knowledge for our readers and digital audience. We believe this partnership will help grow both organizations and provide superior service to our customers. Both of us are in the business of promoting Vermont tourism and providing exposure to Southern Vermont’s businesses and tourism venues, says Lynn Barrett, publisher and editor of the magazine.
ViewBoost—Discover Vermont offers local businesses the opportunity to showcase themselves through enhanced listings, professional and open sourced photography as well as social networking. SO Vermont Arts & Living magazine will offer bundled advertisement packages to their customers that will include listings on ViewBoost at a reduced rate. The magazine will also promote ViewBoost on its digital platforms.
Doug Allbee, co-founder with his father Roger Allbee, says ViewBoost will promote the magazine on its website, on print materials distributed at trade shows and other events, and in press releases. SO Vermont Arts & Living joins ViewBoost’s expanding list of partners that include The Lake Champlain Transportation Co., The Lake Champlain Regional Chamber of Commerce, The Vermont Convention Bureau, and The New England Food and Travel Network. Collectively they are focused on providing Vermonters and visitors to the state with easily accessible, high-quality information. The partners are committed to growing and strengthening Vermont’s tourism through a variety of mediums.
While Vermont is home to many value-added businesses, tourism remains the constant that supports the economy during all economic cycles. Without a robust tourism industry, many current businesses could no longer exist and many fewer would incubate and grow here.
“Vermont’s future is dependent to a great extent on a vibrant tourist sector,” says co-founder Roger Allbee, who served as Vermont’s Secretary of Agriculture, Food and Markets and who was instrumental in developing several State Councils on tourism and agriculture. “As a native Vermonter, Doug and I are passionate about Vermont, and ViewBoost is a testament to our commitment to help Vermont thrive through technology as well as a commitment to operate with a cooperative and collaborative approach.”
SO Vermont Arts & Living is a quarterly magazine chronicling the innovative culture and sophisticated country lifestyle ofSouthern Vermont. It is the only glossy, full-color publication in theregion that covers the most engaging current work in the art world and the creative lifestyle that accompanies it. The magazine has readership ofover 90,000 across 6counties that includes residents and travelers to the tri-state area who are culture enthusiasts eager to embrace the artful life. The editorial focus provides a unique opportunity to reach upscale culturally oriented consumers from 18 – 65 who visit, reside and work here. This includes the mix of newcomers, boomers, retirees, old-timers, artists, artisans and entrepreneurs that characterize the region.
ViewBoost, is an iOS (Apple) native application developed specifically to address challenges and opportunities in today's travel market.
BRATTLEBORO, VT—SO Vermont Arts & Living