WCAX is honored to accept the 2015 Governor’s SMART Award presented by the Vermont Travel Industry Conference. WCAX accepted the award Tuesday, March 31, at the Sheraton Hotel in South Burlington. The annual award is given to a company that finds creative ways of using social media.
While the world was snapping “selfies,” WCAX asked its viewers, followers and fans to turn the camera around and take “leafies” last fall. “We paused to see the natural beauty in our region during foliage season,” said WCAX News Director Anson Tebbetts. “The public soaked up this colorful, whimsical and simple way to showcase the region’s landscape,” said Tebbetts.
WCAX received hundreds of “leafie” contributions through several platforms. The public sent their pictures to WCAX via email, Twitter, Instagram and Facebook. The campaign was managed by digital producer Trevor Audet “The public took us places we never could have reached with our reporting staff,” said Audet. “The images were stunning and were spread far and wide. The engagement with the public was just fun,” said Audet.
The “leafie” campaign was followed up by “muddies.”
“Muddies” is a digital campaign showcasing the region’s transition from winter to “mud” season.
WCAX-TV is the CBS affiliate in South Burlington, VT and is owned and operated by Mt. Mansfield Television, Inc.