Keurig Green Mountain, Inc, (Keurig) (NASDAQ: GMCR), a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology and WB Mason Co, Inc, the largest privately owned office products dealer in the United States, announced a multi-year agreement to offer WB Mason's SHAZAM coffee in K-Cup packs for the Keurig hot brewing system in away-from-home channels. SHAZAM will be the first brand to come into the Keurig family from a Keurig Authorized Distributor.
SHAZAM will be the first brand to come into the Keurig family from a Keurig Authorized Distributor. (Photo: Business Wire)
"We've had a long, successful history with W.B. Mason as a Keurig Authorized Distributor," said John Whoriskey, President, U.S. Sales & Marketing for Keurig. "By expanding our relationship and introducing SHAZAM coffee to office and hospitality channels, we'll be able to provide even more variety and choice of beverages to customers across the country."
The companies plan to launch the new SHAZAM™ coffee K-Cup® packs later in the month of October 2014 with Light, Medium, and Dark Roast blends exclusively to W.B. Mason customers. SHAZAM™ coffee promotes that it will ‘Make Your Day Magical,' offering the enchanting combination of great tasting coffee and a competitive price. All SHAZAM™ coffee K-Cup® packs will be marked with the Keurig Brewed® seal indicating the product has passed rigorous testing, assuring the quality, taste and integrity consumers expect from the Keurig® brand.
"The opportunity for W.B. Mason to be the first Keurig Authorized Distributor to market our own blend of coffee promises to be the most important product launch in our company's history," notes Leo J. Meehan III, President and CEO of W.B. Mason Co., Inc. "The taste of the coffee, coupled with the low price, will make your day truly magical. The best part, though, is that SHAZAM is available exclusively to W.B. Mason customers!"
Keurig® hot system brewers use innovative brewing technology to deliver a fresh-brewed, perfect single cup of hot or brewed over ice coffee, tea, cocoa, or fruit brews every time at just the touch of a button. The Keurig® brewing system was recognized as the "Brand of the Year" in the single serve coffee maker category in the 2014 Harris Poll EquiTrend® Equity Study. For the third consecutive year, the Keurig® system has received the highest ranking in the coffee maker category based on consumers' perceptions of familiarity, quality and purchase consideration, a selection of several qualifying elements evaluated.
About W.B. Mason Co., Inc.
W.B. Mason Co., Inc. was founded in 1898 and today is the largest independently owned provider of office products to businesses in the United States, six times larger than its nearest privately held competitor. Headquartered in Brockton, MA, the company provides a huge selection of products for the workplace at competitive prices and customizes solutions to meet the needs of their customers. The company has roughly 2,600 employees serving over 200,000 customers in the continental United States with annual sales of $1.29 billion. For more information on W.B. Mason, visit www.wbmason.com
AboutKeurig Green Mountain, Inc.
As a leader in specialty coffee, coffee makers, teas and other beverages, Keurig Green Mountain (Keurig) (NASDAQ: GMCR), is recognized for its award-winning beverages, innovativeKeurig®brewing technology, and socially responsible business practices.
WATERBURY, Vt. & BROCKTON, Mass.--(BUSINESS WIRE)--Keurig Green Mountain, Inc 10.6.2014