Brandthropology announced the creation of a tech & arts hive called “The Benefactory.” The space will host various groups that benefit the community within the firm’s offices in the Soda Plant on Pine Street. Initial tenants include Laboratory B and the Vermont Technology Alliance.
“We’ve been inspired by the creative community that surrounds us on Pine Street, within Burlington and the greater Vermont community,” said Matthew Dodds, Chief Brandthropologist and the company’s founder. “We’ve been excited to see the maker space movement grow locally, and are launching a new hybrid, one that takes a tech/arts/marketing angle, all wrapped up in a ‘maker difference’ theme. Imagine MacGyver meets Matisse meets Madmen meets Mother Theresa.”
Matthew Dodds from Brandthropology and Jesse Krembs and Justin England from Laboratory B celebrate the signing of their new lease in The Benefactory.
Brandthropology, now celebrating its thirteenth anniversary, has been an active community supporter over the years, providing pro-bono counsel and services for area non-profits including ReSource, the Vermont Technology Alliance and the Williston Food Shelf. The firm also supports the local arts community, hosting talks and free educational seminars on marketing topics in venues such as CCTV’s “Media Maven” series, SEABA seminars and TEDx events. “Setting aside a community-focused space and branding it as ‘The Benefactory’ is a way to give physical expression to our vision of what highly evolved marketing is all about,” said Matthew Dodds. “We believe that technology, creatively engaged against community needs, represents the greatest opportunity we have to positively impact the world. It’s only natural that Vermont, with its history of technological and social innovation, should lead the way.”
About Brandthropology
Brandthropology is an award-winning Vermont-based marketing firm working with a diverse mix of international, national and local clients. The company specializes in brand development driven by the creation and administration of highly evolved marketing ecosystems. Equally at ease in both traditional and digital environments, the firm’s integrated approach and metrics-informed processes evolve brands, ensuring that their clients stay in concert with customer and prospect needs. www.brandthropology.com