Spanish cycling tech company BKOOL chooses St Johnsbury for first US Office

Madrid­-based has chosen St Johnsbury, Vermont, to set up its first American sales and support office, tapping long time bike industry veteran and Peacham resident Craig Harrison as US brand manager.

Founded in 2009, BKOOL has created an internet-­connected fitness ecosystem, melding multi­player gaming technology, Ant+ advanced wireless data transmission, and extensive fitness research conducted at the University of Granada in Spain. The result is a system that allows for extensive possible applications, from indoor bike races using the BKOOL stationary bike trainer to customized training plans and virtual bike touring anywhere in the world, complete with real world on­course video or Google Earth simulations. Fitness junkies can even use BKOOL outdoors without the trainer, uploading their activities from their smartphones through the BKOOL web portal to track their riding and create simulations of their favorite rides.

The feature­rich BKOOL system was already a success in Europe, so expanding to the US was the logical next step. Harrison will be tasked with introducing the BKOOL brand to the US, where it will be sold through bike shops nationwide.

"St.Johnsbury has a long tradition of activity and sports participation, so it made sense to set up shop here," explains Harrison, who has spent the better part of the last 25 years working on advertising and marketing projects primarily focused on the bicycle industry.

"Bicycle trainers already sell well in New England, so I like the idea of getting our feet wet here as we expand the BKOOL concept to the rest of the country."

Source: St.Johnsbury, VT and Madrid, Spain, 3.6.2014.