Only in Washington, DC, does a visit by the Ben & Jerry's free ice cream truck illicit this kind of response. When Ben & Jerry's announced they were bringing free ice cream to DC, the digital ad makers at Revolution Messaging launched a barrage of tweets requesting a visit from the truck. Theteam was dismayed to learn they had been passed over and instead the truck went to MD, well outside the District,to visit the Redskins, the most controversial team in the NFL.
Not one to take the loss quietly, Revolution Messaging responded the way DC political consultants do best: with an attack ad.
Ben & Jerry's quickly responded that they "don't negotiate with videographers." However, after a brief cooling off period, both parties have agreed to set their differences aside and come together around a shared love of ice cream.
The ice cream reconciliation occurred at 2:30 pm Friday outside Revolution Messaging's DC headquarters on Rhode Island Ave NW.
"Much like the beer summit of 2009, it is our hope that this ice cream reconciliation will serve as an example to duelingWashington leaders who can similarly work through conflicts andfind common ground to move the country forward," said Revolution Messaging founder Scott Goodstein.