LEDC expands cost-free marketing assistance offer

The Lamoille Economic Development Corporation is expanding its contract with Elisa Clancy of 3W Promotions of Hyde Park to offer assistance with marketing planning and implementation free of charge to the business community at large in Lamoille County. This is an expansion of an initiative that the LEDC launched two years ago to offer marketing assistance to agricultural and value added food production businesses. This assistance includes, but is not limited to, researching and writing a marketing plan, preparation of advertising copy and limited graphic design services, branding advice, public relations planning and press release preparation and distribution and investigation of grant opportunities and assistance in grant application writing for funding for marketing and related purposes.

When asked why the LEDC has chosen to expand this initiative, John Mandeville, the LEDC Executive Director, said “ Vermont small business owners and managers are, generally, very good at manufacturing the products they produce, providing the services they offer and selling the goods that they retail. They are not necessarily equally adept at profitably marketing and selling and in many cases just don’t have the time or expertise to do it well. Our aim in expanding this service is to ensure that professional marketing help is there if they need it. Combining Elisa Clancy’s expertise with my own together with the LEDC’s resources and other available avenues seems like a great way to provide Lamoille County businesses with additional tools to help them run their businesses successfully.”

Anyone interested in learning more about this service or more about other services available from the LEDC should contact John Mandeville at 888-5640 or [email protected].

LEDC 6.5.2014