New Hampshire Motor Speedway and Bond Auto Parts officials has announced a contract renewal, ensuring the New England-based company will serve as the ‘Official Auto Parts Retailer’ of the speedway through 2016. The agreement also extends the entitlement sponsorship of the American-Canadian Tour Bond Auto Parts ACT Invitational ‘ something it’s done for the last two years.’
‘Our multi-course facility, with on-track testing and competition from the various forms of motorsports, offers the ultimate test for automotive parts performance here at New Hampshire Motor Speedway,’ said Jerry Gappens, executive vice president and general manager of the speedway. ‘In addition, I really admire Bond’s support of the weekend ‘Do It Yourselfer,’ the auto repair businesses and grass-roots racing here in New England. We are pleased they will continue to use our speedway and events in their marketing and brand enhancement. Their sponsorship of the ACT Invitational has made it one of the biggest and most exciting regional races of the year.’’
Bond Auto Parts, a family owned and third-generation operated company, has been serving the New England area since 1956. This Vermont-based company has been doing business with New Hampshire Motor Speedway for the last five years, providing hospitality to their loyal customers during NASCAR events before eventually growing into the sponsor of the ACT race for the last two years. ‘
After seeing the value in its partnership with the speedway, Bond decided to not only extend its sponsorship of the ACT race, but to align itself further with a year-round motorsports presence as the ‘Official Auto Parts Retailer’ of the Magic Mile.’
‘NHMS and its fan base match up well with our customer demographic,’ said Mark Mast, vice president of marketing for Bond Auto Parts. ‘As we continue to grow in this region, we felt it was important to have a more visible presence at the track year-round.’ ‘
The Bond Auto Parts ACT Invitational will be part of The Magic Mile’s short-track Saturday Showdown during the SYLVANIA 300 weekend. The thrilling day features NASCAR's Camping World Truck Series and the NASCAR Whelen Modified Tour races. Last year, it was Rowley, Mass., native Eddie MacDonald who raced his way from 25th to first in just a few laps, capturing the checkered flag in the Bond Auto Parts ACT Invitational. ‘
Bond Auto is no stranger to the motorsports industry, as past sponsorships include drivers Kasey Kahne and Bill Elliott formerly of Evernham Motorsports.’
About New Hampshire Motor Speedway
New Hampshire Motor Speedway is the largest sports and entertainment facility in New England and hosts the two biggest sporting events in the six-state region.’
Located approximately one hour north of Boston, in Loudon, N.H., the speedway hosts more than 100,000 spectators at each of its two prestigious NASCAR Sprint Cup Series races. Our NASCAR event weekends draw larger crowds than the Super Bowl, the NBA Finals, the World Series and the NCAA Final Four events. The facility is active every day from April through October and attracts more than 500,000 guests during the season. For more information on NHMS, please visit us at http://www.nhms.com/.’
About Bond Auto
Bond Auto Parts, Inc. is northern New England's automotive aftermarket leader and is continually ranked among the top 25 auto parts chains in the country. ‘ Bond offers retail customers, professional installers and jobbers the unbeatable combination of outstanding inventory, quality, price and service. ‘ A family business, which started over 55 years ago, Bond Auto, is a thriving company with an extensive regional network of over 45 store locations throughout Vermont, New Hampshire, Massachusetts and New York.’ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘
In 1956, Earl Bond, founded and opened the first Bond Auto Parts store in Barre, Vermont. ‘ In 1963, Bond started its own warehouse operation with the help of sons Bill and George; all along, continuing to add store locations. ‘ Today, the third generation of Bond family members are in charge, providing the same dynamic leadership that has characterized the company's success for more than 5 decades. ‘ "Team Bond Auto" also includes an outstanding staff. ‘ Together, Bond forms a cohesive unit dedicated to providing the utmost in service to our clientele in the industry.’ For more information on Bond Auto, please visit http://www.bondauto.com/.
LOUDON, N.H. (Dec. 13, 2013) ‘ New Hampshire Motor Speedway
NHMS adds Bond Auto Parts to marquee through 2016
Submitted by tim
on