KeyBank Vermont City Marathon & Relay and City Sports are pleased to announce City Sports’sponsorship of the 2012 marathon event. City Sports, a specialty athletic retailer based in Boston, will open its first Vermont location at 35 Church Street on Saturday, May 5.
Through the collaboration, City Sports will receive logo placement on race marketing materials, including runner bags and on-site activation opportunities to engage with runners and spectators at the Memorial Day weekend event.
â Runners have always been ‘and continue to be ‘a core focus of City Sports, so we could not think of a better way to kick off our Burlington residency than by partnering with the KeyBank Vermont City Marathon,’said City Sports President and CEO Jeff Connor. â As one of the marquee events of the year, the marathon allows us a unique opportunity to support local athletes and the Burlington community through our sponsorship.â
â Weâ re thrilled to add City Sports to the KeyBank Vermont City Marathon family,’said Peter Delaney, Executive Director of RunVermont. â The new storeâ s prime location on the marathon course, combined with their dedication to serving athletes at all levels make City Sports a natural partner.â
The grand opening event will take place on Sunday, May 6 from 10 am to 2 pm and include a DJ, plus over $1,000 in giveaways, including City Sports gift cards and merchandise and tickets to the Lake Monsters. City Sports will award the first 100 customers with a City Sports gift bag. Additionally, for every transaction made Saturday, May 5th through Sunday, May 13th, City Sports will donate $1.00 to the Burlington YMCA. Representatives from RunVermont, the organization responsible for the Marathon, will be present and participating in the giveaways.
The 24th annual KeyBank Vermont City Marathon & Marathon Relays will begin at 8:00 a.m. on Sunday, May 27, 2012. Over 8,000 runners and 30,000 spectators are expected to participate in the event. Relay runners participate in two-person or three-to-five person teams and compete alongside marathon participants. Post-race festivities begin in Waterfront Park at 10:00 a.m.
About City Sports ‘An award-winning specialty athletic retailer headquartered inBoston, City Sports is the premiere destination for urban athletes and active lifestyle enthusiasts. The company operates 21 metropolitan stores across the East Coast, with locations in Boston, Providence, New York, Philadelphia,Washington, D.C., Baltimore and Burlington, VT. City Sports offers a comprehensive assortment of performance footwear, equipment and apparel from leading athletic and special niche brands, as well as its proprietary "CS by City Sports" line, all focused on outfitting the athlete who participates in running, triathlons, training, cycling, swimming, yoga and tennis. City Sports was named one of 2010's "50 Best Running Stores in America" by the Independent Running Retailers Association in conjunction with Formula4Media. www.citysports.com
About RunVermont ‘RunVermont is a not-for-profit business focused on the promotion of a healthy lifestyle. The organization offers competitive and educational programs for adults and children including the KeyBank Vermont City Marathon & Relay, the MVP Health Care YAM Scram, FirstRun, Ready, Set, Run!, and the Half Unplugged. For more information, visit www.runvermont.org.
Burlington, VT (May 4, 2012)
City Sports Burlington to partner with KeyBank for Vermont marathon
Submitted by tim
on