by Colin Ellis Vermont Business MagazineThe exclusive travel magazine of the Burlington International Airport has a new publisher. Seven Days, the Burlington-based alternativeweeklypublication, will put out a magazine known as BTV to be distributed solely in the airport. The airport chose not to renew the contract with the publisher of the previous publication, Destination Vermont.
The publisher of Destination Vermont was WindRidge Publishing of Shelburne. The company put out the magazine six times a year, whereas BTV will only come out seasonally (June, September, December and March). BTV will be published in both English and French. The inaugural issue will come out in June of this year. BTV is the airport code for Burlington International.
The publisher and editor of BTV, Pamela Polston, is also the co-owner and co-founder of Seven Days (Da Capo Publishing, Inc). She stressed that Seven Days did not take over Destination Vermont.
â Itâ s a different publication than Destination Vermont,’Polston said. â We didnâ t have anything to do with that publication. But we felt the need for a lively tourist-oriented publication in English and French for the airport and the surrounding area.â
According to Polston, the airport was interested in running a different publication and the airport â felt very positively about the quality of publication Seven Days puts out and wanted to work with us.’
She stressed that Seven Days did not buy out or purchase Destination Vermont.
â It was not a bidding war,’Polston said. â We werenâ t trying to put anybody out of business. We just saw an opportunity and offered something and they liked it. It was just a business decision.â
Like Seven Days’other publications (such as Kids VT), BTV will be free to the public and completely reliant on advertising for its revenues.
The quarterly is published in June/Summer, September/ Fall, December/Winter and March/Spring.