Green Mountain Coffee Roasters, Inc, (NASDAQ: GMCR), a leader in specialty coffee and coffee makers, today announced the expansion of its line of KeurigSingle Cup Brewers with the addition of the KeurigVuebrewer, a premium new platform designed with the ability to brew stronger, bigger, and hotter. The new Vuebrewer, paired with new Vuepacks, maintains the simplicity and convenience of the existing KeurigK-Cupsystem with added customizable features so consumers have control over the strength, size, and temperature of their beverages.
Vueâ ¢ Platform Benefits
Brew Stronger
: With Custom Brew Technologyâ ¢, the Vueâ ¢ brewer adjusts water pressure, timing, and airflow so consumers can brew to better suit their taste preference.
Brew Bigger
: Consumers can brew a larger travel mug with new Vueâ ¢ packs specially formulated to brew a bigger cup up to 18 oz.
Brew Hotter
: Vueâ ¢ offers a brewing temperature range between 187 and 197 degrees Fahrenheit so consumers have more ways to customize the perfect cup.
Executive Comments
"Developed jointly by GMCR's brewer, coffee, packaging and manufacturing experts, the introduction of the Keurig® Vueâ ¢ brewer is a significant milestone in the evolution of our Company and required exemplary coordination and synergy across the organization. That teamwork, coupled with our continued focus on scale and technology innovation, gives me the confidence we can continue to build a great company and maintain a competitive advantage over the longer term." ‘
Larry Blanford
, President & CEO of GMCR
"The new Keurig® Vueâ ¢ brewer represents the next advance in single-serve beverage delivery and is a great example of GMCR's commitment to delivering sustained innovation. By adding new features that allow consumers to brew what they love the way they love it -- stronger, bigger and hotter -- we've further enhanced consumer choice and we believe broadened the appeal of the Keurig® Single Cup Brewing system. " ‘
Michelle Stacy
, President of GMCR's Keurig business unit
"The Vueâ ¢ platform was engineered first and foremost to deliver an exceptional cup of coffee. Moreover, in designing this addition to the Keurig® family, we also looked to a pack design and brewing technology that would allow us to continue to expand the variety of beverage categories we're able to offer to consumers, and we're excited about the existing choice and future possibilities that innovation supports." ‘
Scott McCreary
, President of GMCR's Specialty Coffee business unit
New Vueâ ¢ Pack
Innovation: The design of the new, patented, single-serve Vue⠢ pack accommodates varying grind volume and packing requirements so that consumers can enjoy a variety of beverage options including coffee, tea, hot cocoa, iced, fruit-based, and frothy café beverages.
Choice: Vueâ ¢ packs will debut with more than 30 varieties representing a mix of brands and taste profiles including Green Mountain Coffee®, Barista Prima®, Tully's®, Coffee People®, Gloria Jean's®, Green Mountain Naturals®, Café Escapes®, Caribou Coffee®, Celestial Seasonings®, Emeril's®, Newman's Own® Organics, Timothy's® and Van Houtte®. Also exclusive to Vueâ ¢ is GMCR's newest beverage innovation, two-step Barista Prima® Café beverages, which includes separate dairy frother packs designed to deliver a high quality blending of premium gourmet coffee and creamy froth while maintaining the convenience of Keurig® brewing. In addition, GMCR and The J.M. Smucker Company have reached an agreement to include the Folger's® Gourmet Selectionsâ ¢ and Millstone® brands as part of the Vueâ ¢ system. GMCR expects to offer up to 50 Vueâ ¢ pack varieties by the end of June.
Recyclability: The Vueâ ¢ system represents an incremental step on GMCR's journey to reduce its environmental impact. The Vueâ ¢ pack's cup is made from polypropylene #5 plastic and can be recycled wherever polypropylene/#5 plastics are accepted, currently in approximately half of the communities in the United States.
Vueâ ¢ Brewer Features
Fully programmable color touchscreen featuring auto on/off, temperature and strength control, energy saver mode and size selection
Eight brew sizes ‘ from 4 oz. to 18 oz. travel mug
Removable 74 oz. water reservoir
Removable drip tray with adjustable plate
Cord storage
Brews in under one minute
Vueâ ¢ System Availability
Under the Keurig® brand name, GMCR offers a variety of single-cup brewers differentiated by features and size for both commercial and at-home use.
The Keurig® Vueâ ¢ V700 brewer is the first of a planned Vueâ ¢ Series for home use. The product will be available for purchase in Bed Bath and Beyond stores nationwide as well as GMCR's two consumer-direct websites (http://www.greenmountaincoffee.com and http://www.keurig.com) in the coming weeks. The Vueâ ¢ V700 brewer and associated Vueâ ¢ packs will become more widely available in a variety of retail stores over the coming months.
A commercial Vueâ ¢ brewer for away-from-home workplace use will be available through Keurig Authorized Distributors in the fall of 2012. This platform will incorporate Vueâ ¢ packs embedded with RFID technology. This technology is designed to simplify the brewing experience and ensure beverages are of the highest quality and consistency for those users who may not be familiar with the brewer.
GMCR's new Vueâ ¢ brewer and Vueâ ¢ packs will complement the current Keurig® K-Cup® brewer platform and its K-Cup® packs.
Additional Resources
Vueâ ¢ Information: http://www.keurig.com/VueSystem or www.greenmountaincoffee.com/vue-learn-more
Main Keurig® Store: http://www.keurig.com/Keurig-Store
For more information on GMCR's environmental journey, visit www.brewingabetterworld.com.
About Keurig, Incorporated and Green Mountain Coffee Roasters, Inc.
Keurig, Incorporated, a wholly-owned subsidiary of Green Mountain Coffee Roasters, Inc. (also called the Keurig business unit), is a pioneer and leading manufacturer of single-cup brewing systems. Keurig's proprietary brewing system combines a pressurized hot water brewer with multiple varieties of portion packs, which feature patented designs that preserves the freshness of gourmet coffee and tea. Through licensing agreements, Keurig offers more than 200 varieties of premium branded coffees and teas in K-Cup® packs. More than 3 billion cups of Keurig Brewed® coffee and tea have been enjoyed since 1998. For more information, visit www.keurig.com or call 888-CUP-BREW.
As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), is recognized for its award-winning coffees, innovative Keurig® Single Cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and donating at least five percent of its pre-tax profits to social and environmental projects.
Green Mountain Coffee Roasters, Inc. 2.15.2012