You know youâ ve had that sudden urge for an afternoon pick-me-up treat, something sweet and refreshing, only to realize that youâ re too busy to step out of the office for a few minutes and satisfy your craving. With Ben & Jerryâ s latest outreach effort, youâ re in luck! With a little social media savvy-ness and a worthwhile cause, you could have Ben & Jerryâ s come straight to you to serve up scoops of peace, love and the companyâ s brand new, refreshing Greek Frozen Yogurt - just in time for an afternoon spring fling.
From April 16through May 11, the Ben & Jerryâ s Scoop Truck will tour Washington DC, stopping at local businesses, non-profits and community events. While giving away scoops, cups and cones is nothing new for the Vermont-based ice cream company, the stops that it will be making ‘and more specifically, how those stops will be determined ‘are different.
â Traditionally, when companies sample their product they stay at one spot, serve tiny little samples, and hope that consumers can find them,’said Jay Curley, Integrated Marketing Manager at Ben& Jerryâ s. â This truck tour instills the Ben & Jerryâ s values and reverses that way of thinking by asking our fans where they want us to go, then we deliver with full scoops of our newest flavors. Itâ s really a fantastic way to connect with our fans one-on-one and deliver an experience you canâ t get anywhere else.â
The truck will feature this yearâ s new Greek Frozen Yogurt line-up, which includes:
Strawberry Shortcake:Strawberry Greek frozen yogurt with shortbread pieces
Raspberry Fudge Chunk: Raspberry Greek frozen yogurt with fudge chunks
Banana Peanut Butter: Banana Greek frozen yogurt with peanut buttery swirls
Blueberry Vanilla Graham: Blueberry and vanilla Greek frozen yogurts with graham cracker swirls
Fans can get online now to be prepared! Follow the truck on Twitter @BenJerrysTruck and check outwww.facebook.com/benjerry. Tweet the truck for a chance to bring some peace, love and new Greek Frozen Yogurt to your worthwhile event.
Washington DC is only the first stop on the truckâ s tour. It will later be stopping by Miami, New York City and Boston. For more information on the Ben & Jerryâ s scoop truck, to locate your favorite flavor, or find a scoop shop near you, visitwww.benjerry.com.
Ben & Jerry's. 4.17.2012.