Superior Technical Ceramics (STC) has chosen Brandthropology to spearhead its new marketing efforts. The St. Albans based company is an internationally recognized leader in the specialized technical ceramics field.
STC President Richard Feeser said of his partnership with Brandthropology, â As we look to increase our annual revenue, weâ ve identified the need for a more disciplined and orchestrated marketing system to achieve our goal.â
After a three agency pitch, STC felt Brandthropology was the right partner to design a more cohesive brand. â We found their record of creating outsized returns by intelligently orchestrating branded communications, via both offline and online marketing channels, especially impressive,’Feeser said.
Delivering unique solutions to a range of industries, STC caters to the aviation and aerospace, military and government, oil and gas, and medical and telecommunications industries. Over 130 skilled local employees pioneer some of the industryâ s most technologically advanced products and processes in their St. Albans location.
STC has retained Brandthropology to provide an array of marketing services. Brandthropology will conduct both internal and external research to strategically pursue potential markets. The engagement will include branding and identity development, as well as web development and analytics. Traditional marketing initiatives, such as print and collateral development, will also coincide with the overall marketing system.
Matt Dodds, Chief Brandthropologist of Brandthropology said, â We are strong believers in a Vermont that still makes things, and are thrilled to be supporting a job-creating business that has such a vibrant local and global presence.’He added â Itâ s also exciting for us to bring out our global skill sets to support STCâ s strong international componentâ .
The partnership with STC adds another client to Brandthropologyâ s portfolio of work in the field of IT Technology. Other IT clients include Emphase (a division of Logic Supply), Audubon Guides iPhone Apps, the Computer and Digital Forensics Division at Champlain College, and Digitumbra.
About Superior Technical Ceramics
Since 1898, Superior Technical Ceramics (STC), located in St. Albans, Vermont, has provided fully integrated technical solutions in ceramic manufacturing. STC has complete in-house capabilities to assist with design, engineer, tool and manufacture of technical ceramics to customer requirements. STC invests in state-of-the-art equipment and in highly skilled, knowledgeable employees to produce the industryâ s best components. STC is a privately owned company with over 100 employees. For more information, visit www.Ceramics.net.
About Brandthropology
Brandthropologyis a Burlington, Vermont based marketing firm with a distinctly Darwinian approach. It creates highly evolved marketing systems for a select group of clients who are interested in embracing change ‘and the many opportunities that new technologies now offer. For more information, visit www.Brandthropology.com
Brandthropology. 4.12.2012.