In a continuing effort to bring comfort to flood-stricken victims in Vermont, Long Trail Brewing Company has crafted a special edition ale, aptly named GOODNIGHT IRENE. This beer brings a focus to benefit those still struggling to rebuild their lives in the aftermath of Irene’s devastating floods.
Immediately following Irene’s wrath, the staff at Long Trail Brewing Company moved swiftly into action, converting the Visitor Center into a make-shift shelter serving 100 ‘ 200 meals daily for a week’s period of time to those in need. According to the company’s CEO Brian Walsh, ‘We were told that there was an urgent need for materials for communities that were completely cut-off by washed out roads and bridges. We chartered a helicopter and delivered necessities like diapers, baby formula and drinking water to Rochester, VT. Some of our employees took ATVs up the mountain to remote communities to deliver essentials to those folks who were stranded.’
Now, in this latest effort, Long Trail has introduced a special edition ale, GOODNIGHT IRENE, that sold out during the Grace Potter & The Nocturnals benefit concert at the Flynn Theater. GOODNIGHT IRENE will now also be available on-tap at bars and restaurants, and a limited number of kegs will be available at local independent beverage centers, exclusively in Vermont. Together with locally-owned Farrell Distributing, Long Trail Brewing will donate a portion of GOODNIGHT IRENE’s proceeds to benefit Vermont’s flood victims, through the Vermont Farm Disaster Relief Fund, The Vermont Community Foundation, and The Vermont Foodbank.
Additionally, Long Trail has created a special GOODNIGHT IRENE T-shirt that will be available both online at www.longtrail.com
‘Yes, we were flooded, but we’re recovering,’ said Walsh, ‘our neighbors need help. We all need to do whatever we can to bring down the curtains on this terrible disaster, and keep the assistance flowing to those yet to say, GOODNIGHT IRENE.’
Goodnight Irene' ale to benefit storm relief in Vermont
Submitted by tim
on