Copley Hospital has been honored for healthcare marketing excellence in the 2011 Aster Awards Competition. The hospital received a SILVER recognition in this year’s competition for their Copley Birthing Center newspaper advertising series ‘â ¦you’re family now.’
The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program recognizes outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2010.
The 2011 Aster Awards received approximately 3,000 entries from across the United States as well as Canada and South America. Participant's entries competed against similar-sized organizations in their category. Entries must score at least in the top 16% to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
"It was an honor to have Copley Hospital participate in the 2011 Aster Awards Competition,’ said Melinda R. Lucas, Aster Awards Program Coordinator. ‘They placed in the top 12% of the nation. The quality of this year's entries went well beyond the judges' expectations."
"I am proud to accept this award on behalf of Copley Hospital’s Marketing, Development & Community Relations Department," said President Mel Patashnick. "The recognition we receive from this award illustrates Copley’s continuing commitment to excellence and the health of our community."
Leah Hollenberger, Senior Director of Marketing, Development and Community Relations, worked with David Pound Advertising Design to create the ad series. Clinical staff in Copley’s Birthing Center and Marketing Coordinator Jill Baker participated in the creative process.
All winners are posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.
For nearly 80 years Copley Hospital has been the greater Lamoille County area’s not-for-profit community hospital, providing a full range of comprehensive inpatient and outpatient services and emergency care 24 hours a day. Services include primary care, women’s and children’s health services, and general surgery, along with extensive outpatient care with medical specialists including Cancer Care, Cardiology, Gynecology, Rehabilitation Services, Sleep Medicine, Urology and more on its campus in Morrisville. Copley is also home to Mansfield Orthopaedics, providing comprehensive orthopedic evaluation, treatment and rehabilitation and the Copley Birthing Center. Last year, the hospital provided more than $880,000 in charitable care, contributing $5.6 million overall in community benefits.
Source: Copley Hospital, 5-5-2011
Copley Hospital Recognized by the Aster Awards
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