The Brattleboro Retreat took home seven Lamplighter Awards from the New England Society for Healthcare Communications’ (NESHCO) 2010 Annual Conference held in Stowe, VT, May 24-26.
The Retreat was honored with the Gold Award in the category of “Marketing/Total Effort: Under $50,000 Total Budget,” for its campaign promoting mental health and addiction services for children and adolescents. The Retreat also received an Award of Excellence in the same category for its overall marketing campaign to promote the hospital’s innovative new treatment program for Uniformed Service Professionals (police, fire, military, etc.).
In the category of “Direct Mail Publications” the Retreat received a Silver Award for its series of direct mail postcards targeting clinicians and referral sources in southern New England.
The Retreat’s 2009 Annual Report to Stakeholders & Friends, its 2010 Wall Calendar and its print ad campaign for Uniformed Services Professionals received Awards of Excellence, as did its campaign in the Special Events category for promotional materials developed in support of the hospital’s 175th Anniversary Celebration held in September 2009.
Communicators Group, a Keene, NH-based advertising agency with extensive healthcare marketing experience, collaborates with the Retreat on all marketing efforts that support the hospital.
“It’s terrific to work with a client like the Brattleboro Retreat that truly embraces the role branding can play in moving an organization forward,” said Jeff Whitcomb, president of Communicators Group. “It’s not just about ads, a web site, direct mail pieces. It’s about creating and reinforcing a brand message that truly differentiates you—and connects with the soul of the organization. That’s what makes marketing pay off.”
“Our close working relationship with Communicators Group is one of the driving forces behind these awards,” said Julia Sorensen, director of marketing for the Brattleboro Retreat. “As our agency of record they have been a tremendous resource in the Retreat’s re-branding efforts over the past few years.”
NESHCO is the northeast’s leading professional association for marketing and communications in the field of healthcare.
The Brattleboro Retreat, founded in 1834, is a not-for-profit, regional specialty psychiatric hospital and addictions treatment center, providing a full range of diagnostic, therapeutic and rehabilitation services for individuals of all ages and their families. Nationally recognized for its premier treatment in behavioral healthcare, the Brattleboro Retreat offers a high quality, individualized, comprehensive continuum of care including inpatient, partial hospitalization, residential and outpatient treatment.
Source: Brattleboro Retreat. 6.15.2010
Brattleboro Retreat wins 7 NESHCO awards at annual conference
Submitted by tim
on