Governor Jim Douglas today kicked off a new program to provide local businesses and organizations with the opportunity to become Information Ambassadors through the Vermont Department of Tourism and Marketing (VDTM). The Governor was joined by Tourism officials and businesses at the Okemo Valley Regional Chamber of Commerce to inaugurate this new public-private partnership.
This program is a win-win for both businesses and travelers in Vermont, said Governor Douglas. Through the Information Ambassador program, travelers can easily find information, maps and facilities by locating the new blue INFO signs. Businesses and organizations that participate in the program will benefit from more visitors stopping by.
The Vermont Department of Tourism and Marketing has worked closely with the Vermont Information Center Division (VICD) and other state departments to implement this unique program. Businesses and organizations will be required to complete a training with VDTM and display basic information to the traveling public such as guidebooks, maps and a bathroom facility in order to be eligible to display the new, blue INFO sign in front of their establishment.
This is among the first efforts of its kind in the country to sanction private sector establishments as state information centers, said VDTM Commissioner Bruce Hyde. This is another example of how state government is working with our private sector partners to make Vermont an even more welcoming place for travelers.
VDTM will promote this new program through email, radio, 2011 State maps and other venues in the coming months. Statewide trainings will take place this summer to expand the Information Ambassador program to all regions in Vermont.
Source: Governor's office. 6.14.2010
Governor Douglas kicks off new information ambassador program
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