Alpine Skier Bode Miller Invests in New England "better for you" snack-food company
with plans to expand distribution nationally
Beaver Creek, CO (December 4, 2008) Bode Miller, Olympic Skier and two-time World
Cup Overall Champion, has invested in Madhouse Munchies (MHM), an up and coming
snack-food company based out of Burlington, Vermont. Miller, who recently purchased
an organic farm in Sugar Hill, NH, plans to supply MHM with potatoes in the future for
greater quality assurance and reduced -transportation costs. The announcement came
today in Beaver Creek, CO as Miller prepares to compete for gold in the 2008 men's
World Cup Alpine Ski races.
"If you produce a great product, it doesn't matter that you're the underdog, you don't
concern yourself with that, you know you have something great and it's not hard to
challenge the Superpowers at that point," states Miller. In announcing the partnership,
Miller and Brad Hall CEO of Madhouse Munchies, also kicked off an Internet contest
(www.bodegonemad.com ) for people all over the
world to impact a campaign bringing the two entities together. Prizes will be awarded
for best script and best video including a Madhouse Munchies van filled with a year's
supply of chips, a ski vacation at Stowe Mountain Resort in Vermont and a pair of skies
autographed by Mr. Miller. "We're really excited about this new partnership with Bode
and through the marketing campaign, hope to engage the public in creatively taking
Madhouse to a whole new level," states Hall.
Since 1996, Madhouse Munchies has been committed to making chips that are fun,
simple and healthy. From their humble beginnings hand-slicing fresh New England
potatoes in a small Vermont kitchen, the company's product line has expanded to now
include Sea Salted, Mesquite BBQ, Sea Salt & Vinegar, and Creamy French Onion Potato
Chips, and stone ground White and Blue Corn Tortilla Chips. Madhouse Munchies is
committed to 100% all-natural ingredients, using pure mono unsaturated canola oil, and
to making a healthy, great-tasting potato chip. For more information, to find out more
about the contest or to enroll for a free bag of chips, visit www.madhousemunchies.com
or call 1-888-MADHOUS.
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