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Carlson Wagonlit Travel Associates Announce Plans to Change Name

Submitted by tim on

Carlson Wagonlit Travel Associates Announce Plans to
Reveal New Brand for Over 500 US Based Franchisees
Travel Is a Journey, Discover All That's Ahead
Minneapolis, MN (August 14, 2008) - Carlson Wagonlit Travel Associates, including those in the Burlington-Plattsburgh, NY, area have disclosed that it would soon be unveiling a new brand name for its more than 500 US-based franchised travel agency locations.
Because Carlson Wagonlit Travel Associates is no longer associated with Carlson or its Carlson Wagonlit Travel (CWT) corporate travel management company, an extensive rebranding process was initiated to distinguish franchisees from CWT. That strategy will culminate in an official celebration to reveal the exciting new brand in the near future.
Carlson Wagonlit Travel Associates is a division of Minnesota-based The Travel Franchise Group (TTFG), the largest franchisor of travel agencies in North America. TTFG is a unit of Travel Acquisitions Group, which was formed in January 2008 when travel and hospitality giant Carlson sold its Carlson Leisure Group to the management team led by Michael Batt.
"As America's retail, franchised arm of the Carlson Wagonlit Travel brand, we will soon transform our business quite visibly through the rollout of a new name embodying our continued and enhanced commitment to our valued clients, as well as our progressive approach toward travel," stated Roger E. Block, CTC, president of Carlson Wagonlit Travel Associates. "Like any journey that offers something new and exciting, we are thrilled that we'll be leading travel in an extraordinarily fresh direction."
To signal the upcoming brand change, which applies solely to Carlson Wagonlit Travel Associates and its franchisees in the United States, the organization last month provided franchisees with a preliminary message to alert their clients. The full message draws heavily on the 120 year history of the current brand.
A new name in travel is on the horizon. Watch for it this summer.