Kelliher Samets Volk Named New Agency for King Arthur Flour

BURLINGTON, Vt (August 6, 2008)&America's oldest and most renowned flour company, King Arthur Flour, has named Kelliher Samets Volk as its agency of record, according to Tim Volk, president of the independent advertising agency. The account, previously handled by Digital Flannel in Woodstock, Vermont, was awarded after a quiet national review of agencies. Billings for the account were not revealed.

Based in Norwich, Vermont, King Arthur Flour has been making naturally pure flour for more than 200 years. Each of their numerous types of unbleached flour is milled from premium wheat, and the results are lauded by baking professionals around the country. The company is also famous for its catalogue, award-winning cookbooks, and baking education classes.

We are thrilled to be working with such a strong food brand, said Mr. Volk. Their national reputation, dedication to quality, and socially responsible business model inspires us to create great work.

The Kelliher Samets Volk team led by Senior Brand Manager Maryanne DePresco will work with King Arthur Flours Director of Marketing, Tom Payne, to create a new brand strategy, print advertising, and package design for the new client. An initial series of three new print advertisements is slated to run this fall.

Kelliher Samets Volk is a marketing group with over 30 years of experience building brands and businesses through InsideOut Branding. Founded in 1977, the firm employs more than 60 people at its offices in New York City, Boston, and Burlington, Vermont.
Kelliher Samets Volk