Colchester, VT- November 20, 2007 Delivering the easiest and most hassle-free online shopping experience was only one item on the list for MyWebGrocer. The nations number one Web Service provider to the Retail Grocery Industry has also experienced rapid growth in its new Grocery Ad Network. And so, seeking to deliver a quicker, more powerful and more integrated advertising and shopping experience to its e-commerce customers, MyWebGrocer has announced a relationship with DoubleClick, a world leader in digital marketing. Specifically, MyWebGrocer has deployed DoubleClicks integrated DART® platform.
MyWebGrocer is the number one web service provider to grocery retailers in the country with over 80 nationwide grocery chains covering 65% of the top DMAs. The Ad Network is an online assembly of over 1400 grocery store websites where consumer products goods companies (CPGs) can advertise their goods and get feedback from consumers. Consumers visit the sites for specials, for meeting places such as MyBaby.com, and for recipes and how-tos.
DoubleClick's integrated platform enables MyWebGrocer to serve and display highly targeted ad campaigns for customers like Kelloggs while also providing all-important deep analysis and reporting to ensure that MyWebGrocer and their clients are driving sales. In a lot of ways, its the holy grail of advertising, said MyWebGrocer Vice President of Business Development Alec Newcomb. When were asked by a CPG company whether or not their advertising is working, we can show them exactly how its working. Through the use of DoubleClick's DART platform, including DART for Publishers (DFP) and DART Sales Manager, MyWebGrocer is able to control the advertising process from sale to the moment the impression is served.
The combination of the MyWebGrocer roster of 80 retail grocery chains and DoubleClicks DART platform has enabled a host of new opportunities for both our retail clients and CPG partners, said Newcomb. We are already seeing double digit product sales lift from the introduction of the DART system across our network.
About MyWebGrocer: MyWebGrocer has been helping grocery retailers find profit in the online shopping world since 1999. Based in Colchester, Vermont, MyWebGrocer is the industry leader in providing Internet marketing solutions to grocery chains such as Lowes, ShopRite, Brookshire Grocery Co. and King Kullen. We Make Online Shopping Work is the companys slogan. Founded by Rich Tarrant, MyWebGrocer institutes e-commerce programs, provides web site design, customization and hosting, creates e-mail campaigns, and furnishes online circulars and recipes for more than 80 grocery chains. For more information please visit http://www.mywebgrocer.com.