Marta Pauer-Tursi announces the launch of Borealis PR, a full-service public relations agency specializing in social marketing, corporate social responsibility (CSR) and public affairs. Ms Pauer-Tursi is a seasoned communications specialist with ten years of corporate communications experience at a Fortune 100 company. Her career also includes nine years as an editor and writer at The New Yorker magazine.
In opening Borealis PR, she brings experience in developing communications strategies for organizations seeking to pursue programs in corporate social responsibility. "In today's business environment, transparency, accountability and reputation are crucial components of organizational identity," said Ms Pauer-Tursi, "Companies are scrutinized by consumers and the media as much for how they run their business as for the profits they earn. That is why a solid strategy that communicates a company's core values is essential."
Ms Pauer-Tursi and her colleagues who are specialists in law, human resources, public and environmental affairs will offer clients a broad range of strategic communications solutions to enhance market value and reputation. "With so much experience on the front lines, we will be able to offer more than counsel to clients," Ms Pauer-Tursi said. The agency's approach is to become fully integrated into clients' marketing and communications teams.
Borealis PR is Vermont's first agency to specialize in CSR.
For more information about Borealis PR visit www.borealispr.com
Borealis PR: Vermont's New Public Relations Agency Launched
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on