Rigby, ID December 17, 2007Life for new parents just got a little easier, and customer communication just improved at Broulims supermarket. The Idaho based chain launched its new web site ( in May 2007, including thousands of recipes, a weekly circular, Fresh Ideas and specials. In addition, Broulims has just added to their online family as of December 17, 2007.

MyBaby is a grocery social networking site provided by MyWebGrocer, located in Colchester, Vermont. differs from other parenting social networking sites by aggregating a full range of information and networking possibilities. Parents can take advantage of blogging, recipes, personalized homepages, advice and more.

We are excited to offer this new feature to our valued customers. Broulims is well aware of how important children are to our shoppers, said Mark Oswald, Vice President of Broulims. "This is another way for our company to support local families and hopefully make their lives a little easier."

Rebecca Roose, Marketing and Account Manager for MyWebGrocer, said, is about building bridges. As anyone whos been a parent knows, information and advice are critical, especially when you have an infant, so were building an e-bridge for parents to use with each other to share information. In addition, were building a bridge between these parents and Broulims, who can use the site to let parents know what child-oriented specials are available at their local Broulims store. And were building a bridge between consumer products goods companies (CPGs) who advertise on this site, and these customers. fosters a genuine back-and-forth dialogue between the CPGs and the parents who use and rate their products.

According to Rich Tarrant, CEO of MyWebGrocer, MyBaby is a great tool for our retail partners to offer a value add to their customers. This site allows young mothers, a very important demographic for supermarkets, to connect and share information. In todays world, people connect through the internet and MyBaby provides a medium for that connection that also brings value to the retail brand.

Some facts about social networking:

"Outside of search engines, Social Networking sites account for more Web traffic than any other type of Web sites.

"Social networking sites such as Google's You Tube and News Corp.'s have begun displacing portals such as Yahoo as the new home base for Internet users.

"Two-thirds of all U.S. economic activity is influenced by shared opinions about a product, brand, or service.

"Linked consumers are like-minded, and like-minded consumers tend to buy the same products.

For more information about Broulim's social networking site, please go to

About Broulims: Broulim's is an independently-owned supermarket chain which has been in the Utah grocery industry since 1922. A member of Associated Food Stores, Broulims serves customers throughout Idaho. Broulims employs over 600 well-trained associates, which they consider their greatest asset. Through them, Broulims strives to offer the highest levels of customer service, quality and value available in the industry. Broulims stores support community teams, schools and activities and employees willingly serve as community leaders holding important offices in chambers of commerce, city government and local service clubs.

About MyWebGrocer: MyWebGrocer has been a leader in helping grocery retailers find profit in the online shopping world since 1999. Based in Colchester, Vermont, MyWebGrocer is the industry leader in providing Internet marketing solutions to over 80 retail grocery chains. MyWebGrocers slogan says it all "We Make Online Shopping Work. For more information please visit ""