(GMCR) Green Mountain Coffee Roasters
Appoints Scott McCreary as Chief Operating Officer
WATERBURY-Green Mountain
Coffee Roasters, Inc. (NASDAQ: GMCR) announced the appointment of
Scott McCreary as Chief Operating Officer, effective September 25,
2004. Mr. McCreary brings more than 20 years of strategic operational and
business development experience within the consumer packaged foods
industry. He has a proven track record of improving capacity utilization,
operating efficiencies, quality and profitability. Mr. McCreary will
report to Bob Stiller, President and CEO of Green Mountain. Mr. McCreary
will be directly responsible for Operations, Sales & Marketing and
Management Information Systems.
"Scott brings an outstanding set of operational and management
successes to Green Mountain Coffee. We are particularly impressed by
his experience in leading international consumer brand companies,"
said Mr. Stiller. "He is a seasoned, accomplished executive who will
bring valuable insights to leverage our recent investments in plant
and equipment, as well as our multiple channel growth strategy. I
welcome this additional support in leading the organization."
Prior to joining Green Mountain Coffee, McCreary was an executive with
Unilever North America, most recently the Senior Director of Operations at
Ben & Jerry's Homemade, Inc. During his tenure at Ben & Jerry's, he was
successful in leading collaborative efforts to identify and implement
initiatives to streamline work flow and increase profitability. His
previous experience includes positions with Kraft General Foods, M&M Mars
and Pillsbury in operations, new product development, and research and
development.
Green Mountain Coffee Roasters, Inc. is a leader in the specialty
coffee industry, and has been recognized by Forbes Magazine for the past
four years as one of the "200 Best Small Companies in America." The
Company contributes at least five percent of its pre-tax profit annually
to support socially responsible initiatives, many of which it has
supported for over 10 years. In 2004 Business Ethics magazine recognized
these efforts by ranking Green Mountain Coffee Roasters 5th overall on its
list of "100 Best Corporate Citizens," and the Society of Human Resource
Management rated the Company as one of the "Best Medium Companies To Work
For in America."
Green Mountain Coffee Roasters roasts high-quality arabica coffees and
offers over 100 coffee selections including single-origin, estate,
certified organic, Fair Trade, signature blends, and flavored coffees that
it sells under the Green Mountain Coffee Roasters(R) and Newman's Own(R)
Organics brands. The majority of Green Mountain Coffee's revenue is
derived from its wholesale operation that serves supermarkets, convenience
stores, offices, and other locations where fine coffees are sold. Green
Mountain Coffee also operates a direct mail business and an e-commerce
website (http://www.GreenMountainCoffee.com) from its Waterbury, Vermont
headquarters.